The name Santos at Cartier carries a lot of weight. One of Cartier’s oldest collections, named after Brazilian aviator Alberto Santos-Dumont, who commissioned a watch from his friend Louis Cartier in 1904 to be worn while piloting his flying machines, it took on a slightly different vocation in recent years, becoming the brand’s vision of […]
Sometimes in life, as in watchmaking, less is very much more. Boiling things down to the essence can be a very rewarding thing. Who needs tourbillons, chronographs or minute repeaters, when sometimes all you need is a simple two-handed display? But does that mean you also have to take away all creativity? Not at all, […]
For three decades, the Cartier Prize for Watchmaking Talents of Tomorrow (or Prix des Talents Horlogers de Demain in French) has been a unique opportunity for aspiring young watchmakers, offering them both recognition and a platform to shape the future of the craft. Launched in 1995, the Prize embodies Cartier’s commitment to preserving centuries-old savoir-faire […]
Following the natural path an hour or minute hand takes over a dial, in most watches, at least, it’s a simple fact of form-follows-function that the vast majority of watches are round. But what if you want to stand out a bit and play around with shapes and sizes? Well, to answer what could happen […]
Cartier has consistently excelled in creating unconventional-shaped watch cases, beginning with the Santos Dumont and followed by the iconic Tank. Louis Cartier’s unusual source of inspiration for the cult 1917 Tank watch was a WWI armoured vehicle. Admiring the geometry of the Renault tank from above, Cartier adapted the lines of the armoured vehicle to […]
Over the past week or two, we have been revisiting all the news from Watches & Wonders 2025, as well as the accompanying events that happened in the city of Geneva that same week. Grouping together watches that share a common theme, we take a closer look at some of the best dress watches that […]
Round, or square… That’s basically the norm for case designs in the industry, but there was a time where brands would experiment with shapes and designs to such an extent that genuine icons were created! Fortunately, there’s been a rather strong revival of unconventionally shaped watches in recent times, which we can only applaud. Watches […]
The name Tank at Cartier means far more than just a watch… It’s an entire range of watches, all distinguished by some design elements first defined by the so-called Tank Normale of 1917. From there, the collection expanded to dozens of designs, such as the Tank Louis Cartier, the Cintrée, the Française and the Asymétrique, […]
Considering how time is indicated on most watches – hands rotating 360-degree around the dial – it is no surprise that the vast majority of timepieces available on the market have round cases. But there is always room for creativity, originality and audacity. Watches don’t have to be round to be either striking or elegant. […]
Following the appointment a few weeks ago of Nicolas Bos as the new CEO of the Richemont Group (replacing Jérôme Lambert), the luxury conglomerate once again announces changes in managing positions, with a new CEO for its jewellery/watchmaking brand Cartier. Effective 1st September 2024, Louis Ferla (ex-Vacheron Constantin) will take over Cyrille Vigneron as Chief […]