Roger Dubuis CEO Nicola Andreatta on the concept of Hyper Horology and expecting the unexpected
The next stop in our Watches & Wonders CEO interview journey is Roger Dubuis, a brand notable for their big switch from super-classical to Hyper Horology, and the ethos defined by the Excalibur. Their show booth blasts your senses with lights and music, in a set-up reminiscent of a bourse gone ballistic. To get the … Continued
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At last year’s Watches & Wonders, Jaeger-LeCoultre dazzled attendees with their Stellar Odyssey collection accompanied by a mesmerising stall. This year, they calmed us back down with an exploration of their beauty and history, as exemplified by a spectacular hologram and water display at the centre of various craft demonstrations. Take a deep breath and … 
Walking into the IWC booth at this year’s Watches & Wonders, you were instantly transported into the 1970s, surrounded by iconic shapes from design geniuses of the time. To efficiently navigate this landscape that likely resembles the inside of Dieter Rams’ brain, you need a competent guide, and who better than IWC CEO Chris Grainger-Herr? …