The name Conquest is an important one at Longines, as it refers to a long-lasting collection that was first introduced in 1954. A surprising fact about this name: it was the first step in an emerging marketing strategy for the brand, which was to give a name to a family of watches, creating a collection. […]
Bell & Ross, French in origin, have been actively involved as a timing partner in Formula 1 for quite some years now. It started with Renault Sport Formula 1, which has since changed its name to BWT Alpine F1 Team but is still in essence the same team as when Bell & Ross entered F1 […]
Cuervo y Sobrinos, the only Swiss watch brand with Cuban roots, takes inspiration from a best-selling model recovered from its archives. The Historiador Cronógrafo 1946 features an attractive panda-style dial in a salmon colour with brown counters. Limited to 100 pieces, the Historiador Cronógrafo references the brand’s colourful past but comes with a contemporary automatic […]
To mark the 20th anniversary of the Royal Oak in 1993, Audemars Piguet launched a beefier, more virile, ultra-robust version known as the Royal Oak Offshore. With its gigantic – at that time – 42mm diameter and bold combinations of materials, the Royal Oak Offshore was referred to as “The Beast”. Over the years, the […]
Longines has a long and extensive history in watchmaking and often showcases its ability to capture the spirit of bygone collections. A few examples are the very popular and widespread Spirit line, but also iconic models such as the Legend Diver. On the other, more modern end of the spectrum sit collections such as the […]
We’ve been raving on and on about the profound use of colour within the watchmaking industry these past couple of months (and years). And yes, there have been countless vibrant, expressive and often quite cool and colourful watches, but what if you’re in the market for something a little less bright and eye-popping? What if […]
Looking at the entire lineup of unique watches for the Only Watch 2023 charity auction, you can see that some are not just an evolution of existing models but unprecedented creations… And, among the 62 watches presented, what Tudor has prepared has drawn our attention. Dare I say, it had us hooked! Visually, it marks […]
In 2022, watchmaker Tudor unveiled its partnership with Alinghi Red Bull Racing, a contender in the most competitive yacht race in history, the America’s Cup. This was the first time Tudor ventured into the world of competitive yacht racing. But as you know, the brand isn’t only about partnering for the sake of advertising. There are, very […]
It’s full steam ahead for H. Moser’s luxury sports Streamliner collection. Introduced in 2020, the fluid, sophisticated design of the Streamliner has hosted a Perpetual Calendar, a Tourbillon and its first model, a Flyback Chronograph with one of the best chronograph calibres designed by movement specialist Agenhor. Thanks to record growth and its increasing dominion […]
Louis Erard is on a roll. A small, niche brand re-launched in 2003, Louis Erard understood that two is better than one. Now under the leadership of industry veteran Manuel Emch, the brand thrives on collaborations and has reached out to leading designers, watchmakers, craftsmen and design studios to produce creative, original content. The idea […]