Introducing – The Code 41 UNIFY Calls For Tolerance, Equality and Diversity.
Since founding Code41 in 2016, Lausanne-based designer Claudio D’Amore has set his brand apart through transparency, community engagement, and fair pricing. From a product perspective, Code41 has developed a unique portfolio of watches with distinct aesthetics, sporty vibes, and often featuring openworked dials. The brand’s latest collection, UNIFY, is somewhat more approachable and consensual. However, […]



Switzerland’s no-bullshit, fan-favourite microbrand returns with a sporty new edition of their NB24 chronograph.

According to the BBC, the Swiss chocolate bar, Toblerone, is being forced to remove the image of the iconic Swiss Matterhorn mountain peak on its pyramid-shaped packaging, due to some of its production moving from Switzerland to Slovakia. The reason? Not Swiss enough. Clearly, having “Swiss made” on the label is valuable, especially for products …
CODE41 is the watch brand that dares to do things differently. While most others operate behind a veil of secrecy and marketing hype, Claudio D’Amore, the CEO of CODE41, prefers radical candour. Take their transparency over prices. When the Swiss brand make a watch they happily share a breakdown of the cost of each component …
The practicality of a wristwatch is a controversial topic in a world of smartphones and atomic clocks, especially when you can get a bulletproof digital watch for less than $50. Inventing a separate timekeeping device that doesn’t strap to your wrist sounds more like a step backwards than forwards at first, but there are several …
We’ve all been guilty of it plenty of times. You head out wearing your favourite watch, feel the urge to check the time, and before you know it you’re staring at your phone screen. Checking your phone can be a tough habit to break, even if you do have a perfectly adequate watch on your …