Value Proposition – CuleM World GMT, an Accessible Traveller’s Watch Launching on Kickstarter
CuleM Watches is a new microbrand based in Valencia, Spain, founded by Matthew Cule in 2018. “CuleM” is a combination of his last name and first initial. He launched his first watch collection via Kickstarter in May 2019 with a total of ten variants from three core models, all designed for world travelers covering 24 time zones. Let’s have a look at this accessible proposition in the GMT watch market, launched via Kickstarter.