Forget about thinness and vintage designs. Today’s watch is aggressively cool, impressively technical and not meant to slip under a cuff. It’s a proper dive instrument with a bold design that’s here to make an impressive. And it did so, not only underwater but also on the silver screen, as the Khaki Navy BeLOWZERO appeared […]
End of July, the sun is out, temperatures are rising and the sea is blue… This is the time of the year when a high-end dress watch doesn’t make much sense. Unless you’ll spend your holidays reading books in an air-conditioned library (no judgment, if that’s your thing), most of us will spend time next […]
Watch retail partners Joseph Ollech and Albert Wajs spotted a niche for robust instrument watches in the late 1950s. Appealing to divers, pilots and soldiers, Ollech & Wajs produced impressively resilient tool watches but managed to keep prices in check by outsourcing production. Following Ollech’s death, Wajs renamed the brand OW and sold it in […]
A deep dive watch from a brand with a name referring to Europe’s highest mountain, specialized in making high-end fountain pens…? Surprising, to say the least. Surely, there’s more to Montblanc than what I just described. Indeed, the brand has long been active in watchmaking, producing appealing dress watches and superb chronographs equipped with Minerva […]
An emblematic name for the dive watch community, Squale has gained great credibility with its solid, no-nonsense models and recognition from military forces. Created in 1959, when Charles Von Büren registered the Squale name, this year, the brand celebrates its 65th anniversary. A few months ago, Squale released the Master Titanium 120 ATM, an appealing […]
This task is no easy feat, for the story unravels like a rich tapestry woven with history, adventure, and revival. The latest Sherpa offering is the uncoated edition of the OPS, a version of a piece we reviewed last year alongside the Ultradive, made in collaboration with The Real Time Show (TRTS, a twice-weekly podcast). […]
Nothing does more for a brand’s image than having a famous name spontaneously endorse your product. Although Doxa was not the first Swiss brand to produce a professional dive watch, it was the first to introduce a dive watch with a unidirectional rotating bezel to ensure safe no-decompression ascents in 1967. Doxa’s SUB 300, with […]
Evolution, not revolution. It’s a well-known strategy that has been applied by so many brands, and not just in the watch industry. The idea of gradually updating/upgrading your most emblematic product without drastically changing it is at the heart of the success of icons such as the Porsche 911, the iPhone, the Nike Air Max […]
Let’s go straight to the point. Bremont, one of the foremost British watch brands, is changing. The founding brothers, Nick and Giles English, are no longer the faces of the company, which has had a new CEO for about a year now: Davide Cerrato. As expected, his arrival has meant a new strategy, starting with […]
Ulysse Nardin has always been associated with the sea, from its early days as a purveyor of precision marine chronometers to its current nautical-inspired collection, which includes classical references like the Marine Torpilleur or more contemporary, high-performance Divers. Offered in three case sizes, the more compact 39mm model returns with a stunning mottled neon blue […]