An emblematic name for the dive watch community, Squale has gained great credibility with its solid, no-nonsense models and recognition from military forces. Created in 1959, when Charles Von Büren registered the Squale name, this year, the brand celebrates its 65th anniversary. A few months ago, Squale released the Master Titanium 120 ATM, an appealing […]
This task is no easy feat, for the story unravels like a rich tapestry woven with history, adventure, and revival. The latest Sherpa offering is the uncoated edition of the OPS, a version of a piece we reviewed last year alongside the Ultradive, made in collaboration with The Real Time Show (TRTS, a twice-weekly podcast). […]
Nothing does more for a brand’s image than having a famous name spontaneously endorse your product. Although Doxa was not the first Swiss brand to produce a professional dive watch, it was the first to introduce a dive watch with a unidirectional rotating bezel to ensure safe no-decompression ascents in 1967. Doxa’s SUB 300, with […]
Evolution, not revolution. It’s a well-known strategy that has been applied by so many brands, and not just in the watch industry. The idea of gradually updating/upgrading your most emblematic product without drastically changing it is at the heart of the success of icons such as the Porsche 911, the iPhone, the Nike Air Max […]
Let’s go straight to the point. Bremont, one of the foremost British watch brands, is changing. The founding brothers, Nick and Giles English, are no longer the faces of the company, which has had a new CEO for about a year now: Davide Cerrato. As expected, his arrival has meant a new strategy, starting with […]
Ulysse Nardin has always been associated with the sea, from its early days as a purveyor of precision marine chronometers to its current nautical-inspired collection, which includes classical references like the Marine Torpilleur or more contemporary, high-performance Divers. Offered in three case sizes, the more compact 39mm model returns with a stunning mottled neon blue […]
Oris remains committed to its Change for the Better mission, whether by introducing a smaller, lighter, fully recyclable Sustainable Watch Box, celebrating Local Heroes who embody the watchmaker’s honourable values, or partnering with the social enterprise Bracenet. This July, in support of the Australian non-profit Reef Restoration Foundation, Oris presents the Great Barrier Reef Limited […]
Following a complete and welcomed overhaul of the TAG Heuer Aquaracer Professional 300 Automatic collection in 2021, last month the brand introduced its latest updated models in the series, with five new Aquaracer Professional 300 Date and three Aquaracer Professional 300 GMT versions, with captivating new dials, slightly reduced case sizes, and powered by the […]
It’s a commonly known fact the current trend for brands is to downsize watches to more compact dimensions, often to 40mm or below. This shift is natural to the industry, and it’s not the first time we’ve seen it, although this time the push seems stronger than in the past. In the late 1990s and […]
With its Ocean Star collection, Swatch Group-owned brand Mido has long demonstrated its ability to combine cool designs, great quality, proper diving credentials and fair prices. Take a look at the Ocean Star 600 Chronometer or the Decompression Timer 1961, you’ll see what I mean… It should be remembered that the Ocean Star collection is […]