Evolution, not revolution. It’s a well-known strategy that has been applied by so many brands, and not just in the watch industry. The idea of gradually updating/upgrading your most emblematic product without drastically changing it is at the heart of the success of icons such as the Porsche 911, the iPhone, the Nike Air Max […]
Let’s go straight to the point. Bremont, one of the foremost British watch brands, is changing. The founding brothers, Nick and Giles English, are no longer the faces of the company, which has had a new CEO for about a year now: Davide Cerrato. As expected, his arrival has meant a new strategy, starting with […]
Ulysse Nardin has always been associated with the sea, from its early days as a purveyor of precision marine chronometers to its current nautical-inspired collection, which includes classical references like the Marine Torpilleur or more contemporary, high-performance Divers. Offered in three case sizes, the more compact 39mm model returns with a stunning mottled neon blue […]
Oris remains committed to its Change for the Better mission, whether by introducing a smaller, lighter, fully recyclable Sustainable Watch Box, celebrating Local Heroes who embody the watchmaker’s honourable values, or partnering with the social enterprise Bracenet. This July, in support of the Australian non-profit Reef Restoration Foundation, Oris presents the Great Barrier Reef Limited […]
Following a complete and welcomed overhaul of the TAG Heuer Aquaracer Professional 300 Automatic collection in 2021, last month the brand introduced its latest updated models in the series, with five new Aquaracer Professional 300 Date and three Aquaracer Professional 300 GMT versions, with captivating new dials, slightly reduced case sizes, and powered by the […]
It’s a commonly known fact the current trend for brands is to downsize watches to more compact dimensions, often to 40mm or below. This shift is natural to the industry, and it’s not the first time we’ve seen it, although this time the push seems stronger than in the past. In the late 1990s and […]
With its Ocean Star collection, Swatch Group-owned brand Mido has long demonstrated its ability to combine cool designs, great quality, proper diving credentials and fair prices. Take a look at the Ocean Star 600 Chronometer or the Decompression Timer 1961, you’ll see what I mean… It should be remembered that the Ocean Star collection is […]
In recent years, Swatch Group-owned brand Certina has demonstrated its capability of creating powerful, capable and nicely designed dive watches at fair prices. Take the example of the DS Super PH500M, the DS PH200M, or the DS Action Diver to understand my point. Last year, the brand pushed things even further with a watch drawing inspiration from […]
You thought all dive watches were the same round watch topped by a unidirectional bezel with a classic time-only display over a black dial, right? Well, Benoît Mintiens from Ressence is here to prove you wrong. Not all dive watches need to look like a Submariner or a Seamaster. Not all dive watches need to […]
A more streamlined and less instrument-oriented take on one of the most emblematic dive watches ever created (the Fifty Fathoms, if you ask), the Blancpain Bathyscaphe collection continues its evolution initiated a few years ago with the introduction of new materials and redesigned dials. This year will be all about ceramic. First, Blancpain introduces a […]