Zenith’s 5 Finest El Primero’s Watches
El Primero: two words that spell out a legend. Zenith’s high-frequency chronograph movement has been around for over 40 years, yet still, has no problem
Category: el primero
Interview: One-on-One with Zenith CEO Aldo Magada
By Roberta Naas
Recently, we had the chance to talk one on one with Aldo Magada, Zenith CEO, about the brand, its products, its plans and the challenges facing the watch industry. The interview comes on the heels of a host of new introductions, including the Range Rover partnership.
Musings on Zenith and the El Primero
El Primero, translated from Spanish, means ‘the first’. The reason for its name is an obvious one why Zenith chose to name their chronograph movement that. Zenith is the first manufacture to create an automatic integrated column wheel movement, and promptly christened it the El Primero. More recently, its increasing staple…