First Look – Meet the New Arinis Collection, the Lake Diving Watch from Elka

Microbrands are reshaping today’s watchmaking landscape in remarkable ways. These small-scale ventures craft enticing timepieces, leveraging modern technology, marketing strategies, and the combined expertise, passion, vision, and business acumen. What’s particularly striking, at least for some of them, is their ability to deliver well-designed, high-quality watches at compelling prices, often packed with features typically associated […]

5 months ago

Introducing – Ace Jewelers and Elka Team Up For An Ultra-Minimalist Watch

Last year, we introduced the Ace Jewelers x Elka Watch Co Diversity Series, which artfully blended the cultural influences of the Middle East and Asia, presenting the four distinct watches showcasing Western Arabic, Eastern Arabic, Chinese, and Hebrew signed dials. Before that, we also delved into the narrative of the new Swiss brand led by […]

8 months ago