Elka Watches is a relatively young brand built on a historical, defunct Dutch name, which was relaunched a couple of years ago by Hakim El Kadiri. Despite having no connection with the defunct Amsterdam brand, he wanted to pay tribute to the old Dutch brand and bring back the flair of the 1960s with modernised […]
Microbrands are reshaping today’s watchmaking landscape in remarkable ways. These small-scale ventures craft enticing timepieces, leveraging modern technology, marketing strategies, and the combined expertise, passion, vision, and business acumen. What’s particularly striking, at least for some of them, is their ability to deliver well-designed, high-quality watches at compelling prices, often packed with features typically associated […]
Last year, we introduced the Ace Jewelers x Elka Watch Co Diversity Series, which artfully blended the cultural influences of the Middle East and Asia, presenting the four distinct watches showcasing Western Arabic, Eastern Arabic, Chinese, and Hebrew signed dials. Before that, we also delved into the narrative of the new Swiss brand led by […]