Bremont show how to nail a virtual watch event with the world’s greatest mountaineer
Despite a full 12 months passing since COVID began restricting the places we can go and the people we see, the watch world still hasn’t worked out how to run an interesting event online. Starved of the opportunity to present watches in the metal, the polite way to describe most virtual events is dull at best. Recently, however, Bremont took a step in the right direction by at least hosting an event with a fascinating guest. The guest in question? None other than the Gurkha and ex-member of the British Special Forces Nirmal Purja or as he likes to be called, Nims. If you’re a regular reader of Time+Tide you’ll likely be aware of the relationship that Bremont has with Nims who’s broken a number of mountaineering world records while wearing their watches. On the face of it, it’s a relationship that could look like just another watch brand ambassadorship that serves to tick a marketing box. But beneath the surface, there’s a genuine connection between Bremont and Nims. In 2018, Nims left the military to concentrate his efforts on mountaineering and. in 2019, he embarked on a journey to scale all 14 of the world’s highest peaks that are…
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