5 of the best microbrands
In my opinion, microbrands are one of the best things to happen to an often conservative watch industry. The trend of enthusiasts leveraging the power of subcontracted production at a smaller scale has brought watch fans some truly original designs, as well as ones that recall vintage favourites that are out of reach to the … Continued
The post 5 of the best microbrands appeared first on Time and Tide Watches.
The post 5 of the best microbrands appeared first on Time and Tide Watches.
Throughout the last few weeks, we’ve brought you funky, affordable, sporty, vintage-inspired and some cult classics to the Time+Tide Shop. However, as a hub of some of the best independent brands in the business, it just wouldn’t do without Furlan Marri – one of the most impressive horological stories of the last few years. Combining … 
All the way back in 1707, a gentleman by the name of Dr John Floyer, renowned for treating asthma (probably with leeches), developed the first-ever watch with a scale that would help him measure the pulse. Thanks to his pulsometer, Floyer became the first physician to study the rhythm of the heart in his clinical … 
In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be a sort of marketing test-bed for a fledgling brand, or a lower-risk method of funding production runs for more established ones. It’s pretty simple, really. If no one’s interested in …