The rise and resurgence of brutalism in watch design, courtesy of the Audemars Piguet [RE]Master 02
Audemars Piguet’s [RE]Master 02 is a bellwether for a growing trend in modern watch design: a return to brutalism.
The post The rise and resurgence of brutalism in watch design, courtesy of the Audemars Piguet [RE]Master 02 appeared first on Time+Tide Watches.
The post The rise and resurgence of brutalism in watch design, courtesy of the Audemars Piguet [RE]Master 02 appeared first on Time+Tide Watches.
Walking into the IWC booth at this year’s Watches & Wonders, you were instantly transported into the 1970s, surrounded by iconic shapes from design geniuses of the time. To efficiently navigate this landscape that likely resembles the inside of Dieter Rams’ brain, you need a competent guide, and who better than IWC CEO Chris Grainger-Herr? … 
As watch collectors get more and more access to information through either the internet or brand transparency, the glowing sheen that once accompanied the term “in-house” has started to lose its shine. There are plenty of loopholes a company can go through to earn the in-house title, and because it’s not a protected term like … 
While IWC is rightly known for their wide range of classic Pilot’s watches, including the Big Wrist Energy radiating from their Big Pilot’s models, their many chronograph references, and the flieger-style Mark series, there’s another name that’s no less important in their history: The Ingenieur. First developed in the 1950s for technical and scientific applications, … 
Gerald Genta. Anyone who calls themselves a watch enthusiast is familiar with the legendary designer, and the mainstream consumer base for watches, whether they realise it or not, is definitely familiar with one or more of his designs. Arguably the two most desirable watches in the world, the Royal Oak and Nautilus, are Genta designs …