TAG Heuer Launches the New Aquaracer Black Titanium in Ibiza

Superstar DJ David Guetta, who with fellow Star DJ Martin Garrix, only 20 years old and already a legend in the EDM world, celebrated the official launch in Ibiza last week-end of the new Aquaracer Black Titanium with nylon strap from TAG Heuer.

8 years ago

4 Gold Medal Winners at Rio 2016 Who are Also Watch Brand Ambassadors

By Roberta Naas Rio 2016, the XXXI Olympic Games, proved to be intensely satisfying (and dissatisfying in some ways) for America. American athletes claimed the highest number of medals – 121 — including 46 Gold, 37 Silver and 38 Bronze. Women won 27 of those 46 Golds. Some of the winners of this year’s Gold medals were also from other countries around the world. Here we bring you a look at four winning athletes who are also watch brand ambassadors.

8 years ago

Over the Rainbow: Six Sensational Rainbow-Colored Gemstone Watches (slideshow)

By Roberta Naas This year, the watch world recognized the diverse dimensions of its audiences. Not everyone wants a black, white, gray or blue watch – some like their time with an explosion of color—even at the highest end of the spectrum. Perhaps more than ever before, brands in all price realms are complying – offering red, yellow, pink, blue, purple, orange, lime green and other color watch straps and dials. This explosion of color, however,

8 years ago

5 Questions with Miami Marlins Right Fielder Giancarlo Stanton, TAG Heuer Brand Ambassador

By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

8 years ago

Move Over Peridot, Spinel is the New August Birthstone

By Roberta Naas Peridot just got bumped. Well, to be fair – it only got pushed aside. For the first time in more than 100 years, a new stone has been added to the birthstone lineup. Spinel is now officially also an August stone – giving lucky Leos (and a few Virgos born late in August) a choice in color.

8 years ago

TAG Heuer, Giancarlo Stanton, Hilaire Damiron Celebrate 100 Years of Innovation and History Surrounding the Carrera Panamericana Races

By Roberta Naas This was a busy week in Miami for TAG Heuer, where the brand had several key brand ambassadors on hand, including Miami Marlins right-fielder Giancarlo Stanton and racecar driver Hilaire Damiron, at an event to celebrate the 100th anniversary is of the first Heuer Mikrograph watch, which was created in 1916. The 100 Years of Innovation exhibition took place at the Aventura Mall and showcased historical watches alongside some of the brand’s more innovative pieces of today, including its Connected watch and an all-new 1016 re-edition of the Mikrograph. Also on display were the original 1963 Carrera and

8 years ago