In-Depth – The History of the Zenith El Primero, The Glorious High-Frequency Automatic Chronograph That Almost Died
In our series on historically significant calibres, the best way to honour the El Primero calibre is by highlighting its qualities, functional characteristics, and pivotal role in shaping the watchmaking industry. While the tale of its salvation in 1976, along with that of Zenith as a company, by a courageous man defying the ill will […]









Despite what some marketing departments would have you think, there’s almost never such a thing as a centuries-old watch brand with an unbroken history. Whether it’s a change of ownership, bankruptcy during the Quartz Crisis, or a pivot to an entirely different technology, consistent survival as a watch brand requires adaptation. Raketa don’t come up …