Introducing – The Innovative Self-Regulation Technology of the Horage Revolution 3 MicroReg

Horage truly stands apart in the watch industry with its start-up mentality, forward-thinking approach, and capacity to explore unconventional methods. This young Swiss watchmaking company, based in Biel, boasts a remarkable level of vertical integration despite its size. Led by Tsuyu Huang, Andi Felsl, and their dedicated team, Horage has introduced a smart concept aimed […]

5 months ago

Interview – Andi Felsl of Horage On Creating a One-of-a-Kind Watchmaker

Horage is a truly unique company within the Swiss watch industry. And this is something you immediately feel when visiting the independent watchmaking brand’s facilities in Biel. If the setting is obviously that of a watchmaking company, it also feels like a start-up when you walk across the corridors, workbenches or machines… The reason why […]

Horage Mission Independence – what you need to know

Horage Mission Independent FeatureHave you ever dreamed of designing your own watch? I sure have, but as much of an enthusiast as I am, I do not have the tools or knowledge to do so. If I could, the best-case scenario would be the ability to create watches uninhibited and unencumbered by conglomerate politics and red tape. Full … Continued

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Introducing – Horage Presents its Upgraded Tourbillon 2 Watch

Horage may not be your household brand, but it is a name that’s getting noticed in the watch industry. In 2014, after seven years of painstaking development, Horage and its affiliated companies presented an automatic K1 movement, a contemporary, versatile, and aesthetically appealing calibre with a silicon escapement and a 65-hour power reserve. Soon after, […]

Introducing – Horage Supersede Date Collection

Horage is an independent Swiss brand that’s shaking up the industry with well-priced, in-house collections that include tourbillons and micro-rotors. Last year’s Supersede GMT integrated sports watch featured a well-executed micro-rotor and four complications in a case less than 10mm in height. This year’s follow-up, the Supersede Date, maintains the overall design, water resistance and […]

The Horage Lensman 2 doubles down on the vintage camera inspiration

Despite the obvious links to a passion for photography, it seems as though the chief mission for Horage is to redefine the meaning of ‘tool watch’. With cameras taking the bulk of the design inspiration, the photography links are merely an outlet for that proof of concept. Creating a beautiful, high-end watch can still be … Continued

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2 years ago

How Swiss is “Swiss enough”?

According to the BBC, the Swiss chocolate bar, Toblerone, is being forced to remove the image of the iconic Swiss Matterhorn mountain peak on its pyramid-shaped packaging, due to some of its production moving from Switzerland to Slovakia. The reason? Not Swiss enough. Clearly, having “Swiss made” on the label is valuable, especially for products … Continued

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2 years ago