The Paradox of Watchmaking: Shouldn’t Watches get Cheaper with Efficiency?

As our smartphones get Leica cameras, better optics, faster processors and biometric security sensors, you’d think they’d be getting more expensive. But they aren’t, in fact they’re getting cheaper. In 1960, a young computing engineer from the University of Pennsylvania introduced us to the concept of…

8 years ago

5 Questions with Miami Marlins Right Fielder Giancarlo Stanton, TAG Heuer Brand Ambassador

By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

8 years ago

TAG Heuer, Giancarlo Stanton, Hilaire Damiron Celebrate 100 Years of Innovation and History Surrounding the Carrera Panamericana Races

By Roberta Naas This was a busy week in Miami for TAG Heuer, where the brand had several key brand ambassadors on hand, including Miami Marlins right-fielder Giancarlo Stanton and racecar driver Hilaire Damiron, at an event to celebrate the 100th anniversary is of the first Heuer Mikrograph watch, which was created in 1916. The 100 Years of Innovation exhibition took place at the Aventura Mall and showcased historical watches alongside some of the brand’s more innovative pieces of today, including its Connected watch and an all-new 1016 re-edition of the Mikrograph. Also on display were the original 1963 Carrera and

8 years ago