Jean-Claude Biver, Zenith and Land Rover Partner for El Primero Range Rover Watch

By Roberta Naas
Last night in New York City at the New York Edition hotel, Jean-Claude Biver, President of LVMH Watch Division, unveiled the newest brand partnership: an agreement with Land Rover to create watches inspired by the luxury SUVs. River was joined by Gerry McGovern, Chief Design Officer of Land Rover for the exciting event to showcased the new El Primero Range Rover Special Edition

8 years ago

TAG Heuer, Giancarlo Stanton, Hilaire Damiron Celebrate 100 Years of Innovation and History Surrounding the Carrera Panamericana Races

By Roberta Naas This was a busy week in Miami for TAG Heuer, where the brand had several key brand ambassadors on hand, including Miami Marlins right-fielder Giancarlo Stanton and racecar driver Hilaire Damiron, at an event to celebrate the 100th anniversary is of the first Heuer Mikrograph watch, which was created in 1916. The 100 Years of Innovation exhibition took place at the Aventura Mall and showcased historical watches alongside some of the brand’s more innovative pieces of today, including its Connected watch and an all-new 1016 re-edition of the Mikrograph. Also on display were the original 1963 Carrera and

8 years ago