Here it is… the most exciting time of the year for watch enthusiasts, retailers, and journalists is upon us once again. The most important event of the watch industry calendar, Watches and Wonders 2024 is set to kick off on April 9th, 2024 at 08:30 AM Europe Time. The event gains even more importance this […]
At MONOCHROME, we are always delighted to discover and present new watchmaking projects. Founded by renowned Geneva-based dial maker, Atelier Olivier Vaucher, and watchmaker Olivier Gaud, TAOS emerges as a new independent watchmaking brand dedicated to métiers d’art and artistic crafts. Each of their watches is one-of-a-kind. The brand debuts with an inaugural collection of […]
Five months in as CEO of one of the most luxurious watch brands, Audemars Piguet, Mrs Ilaria Resta offers her view on the current market and how she sees the future of the esteemed Le Brassus-based Maison. Dressed in a green suit with a 38mm purple dial Code 11:59 on the wrist, Italian-Swiss Ilaria Resta […]
The roots of Chopard trace back to 1860 when Louis Ulysse Chopard founded his company in Sonvilier, Switzerland. The Scheufele family took over the company in the 1960s. Under their stewardship, Chopard experienced a renaissance and evolved from a traditional watchmaking company into a globally renowned luxury brand. Chopard is a vertically integrated, family-owned company, […]
While the growth for the luxury industry as a whole is expected to slow following months/years of sustained development, with macroeconomic and geopolitical headwinds and demand uncertainties in the US, Europe and China, the Swiss watch industry ended up 2023 as yet another record year, with exports up 7.6% compared to 2022, reaching their highest […]
Hermès, a French powerhouse of everything luxury that is still mostly owned by the direct descendants of the founder (the Hermès dynasty and the Dumas family), is in a class of its own. The same goes when it comes to the Group’s watch division, Hermès Horloger. A discreet giant of the watch industry, Hermès has […]
Partnering with auctioneer Sotheby’s, Omega has recently offered for sale 11 unprecedented MoonSwatch Moonshine Gold suitcases. Surfing on these vibe of the Moonshine gold watches wasn’t the idea, however. There was a good cause behind these sales, as all of the auction proceeds are to be given to Omega’s long-term partner, Orbis International. And with […]
The watch industry and its market are in constant evolution. Some new brands appear almost daily. The distribution has to face intense volatility due to the duplication of selling channels, the increased pressure of business combinations and the recent rise of certified pre-owned (CPO), which concerns Rolex but also many more brands. A handful of […]
Piaget’s CEO, Benjamin Comar, sits at the helm of the company at a momentous point in its history, its 150th anniversary. Georges Edouard Piaget set up his workshop in 1874 in the small village of La Côte-aux-Fées in the Swiss Jura mountains. There, Piaget made a name for himself first focusing on manufacturing parts and […]
Introduced last year as a project, the Louis Vuitton Watch Prize for Independent Creatives has to be seen as one of the most interesting recent initiatives in the field of independent and high-end watchmaking. Even though backed up by the world’s largest luxury conglomerates, the LV Watch Prize aims to become a biennial prize that […]