TAG Heuer, Giancarlo Stanton, Hilaire Damiron Celebrate 100 Years of Innovation and History Surrounding the Carrera Panamericana Races
By Roberta Naas This was a busy week in Miami for TAG Heuer, where the brand had several key brand ambassadors on hand, including Miami Marlins right-fielder Giancarlo Stanton and racecar driver Hilaire Damiron, at an event to celebrate the 100th anniversary is of the first Heuer Mikrograph watch, which was created in 1916. The 100 Years of Innovation exhibition took place at the Aventura Mall and showcased historical watches alongside some of the brand’s more innovative pieces of today, including its Connected watch and an all-new 1016 re-edition of the Mikrograph. Also on display were the original 1963 Carrera and