Eska isn’t a brand that many are familiar with, but the Swiss watchmaker started production over a century ago. It shut its doors in the late 1980s, like many following the quartz crisis, but has now reemerged with the Amphibian 250, a faithful recreation of the old brand’s rarest diver, the Amphibian 600. Very few […]
It’s not often that I get to review watches that haven’t actually been designed yet, but Beacroft Bespoke has given me that opportunity. Watch customisation has been a growing trend lately, departing even from the classics such as Seiko modding. Brands like Certina have experimented with modular cases and dials, but the young British brand … Continued
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The post MICRO MONDAYS: The Beaucroft Bespoke allows you to design your own watch for an affordable price appeared first on Time and Tide Watches.
Some microbrands just get it. Their designs are elegant, their execution flawless, their carefully chosen components top-notch, and their customer experience first-rate. But for every Baltic, Brew, or Boldr, there are scads of ill-conceived releases that, for one reason or another, can cause my eye to twitch uncontrollably. A handset that’s all wrong. An off-putting … Continued
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The post Microbrand dealbreakers: Don’t make these mistakes when launching your new watch appeared first on Time and Tide Watches.
In a galaxy not that far away named Switzerland, two guys went on a mission; building a time-indicating spaceship that would be capable of fighting against the strongest members of the indie scene alliance, with a cool yet not too complex display, and at a price reasonable enough so the rebels could afford it. Ok, […]
In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be a sort of marketing test-bed for a fledgling brand, or a lower-risk method of funding production runs for more established ones. It’s pretty simple, really. If no one’s interested in … Continued
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The post Three monster Kickstarter success stories that exploded into life appeared first on Time and Tide Watches.
The watch microbrand game has become incredibly alluring over the last few years, with some examples rising from humble Kickstarter origins to sky-high profits and unmeetable demand. It’s such an attractive market that Carlo Aiello — an award-winning architect, designer and author — entered the fray in 2020 with his own brand called Dumoreau. The brand’s … Continued
The post MICRO MONDAYS: The Dumoreau DM02 is designed by an award-winning architect and it shows appeared first on Time and Tide Watches.
The post MICRO MONDAYS: The Dumoreau DM02 is designed by an award-winning architect and it shows appeared first on Time and Tide Watches.
It’s not uncommon for thriving watch brands in the 19th century to have succumbed to competition, economic hardships and volatile global conditions by the mid-20th century. The entire American watch industry basically collapsed, and in Germany, brands like A. Lange & Söhne shut its doors in 1948 following World War II. Of course, that brand […]
Something new will soon be launching on Kickstarter, something with a fresh face and its own identity. Kickstarter campaigns to fund watches sometimes feel like a-dime-a-dozen and it is tricky to sort through all that is on offer. As you might know, team-MONOCHROME is rather critical of what we cover from crowdfunded watch projects as […]
Switzerland, Japan, Germany, France or England are the countries we all think about when it comes to the production of watches and clocks. However, if you go back one hundred years, watchmakers were everywhere, including a place you probably didn’t expect: Transylvania. Today, we’d like to introduce a new accessible watch launched on Kickstarter, which […]
Surfer and adventurer Will Martin founded his watch company, Firle, in 2016 to produce elegant yet rugged pieces for outdoor enthusiasts. The Coast in Cornwall at England’s westerly point served as inspiration for the Firle Sennen Automatic series, where Sennen is a major surfing hotspot. His watches aren’t designed like a diver or robust tool […]