‘Cool & Fun’ Made In Japan: A Visit To Casio G-Shock Watch Headquarters
It was 1983 in Japan when Casio first released the now famous G-Shock watch collection. Its inventor, Mr. Kikuo Ibe developed the durability-themed watch quietly with an intent to end the frustration with what he and others felt was an industry of fragile timepieces. When it was first released, the modern-looking plastic watches were intended to appeal to active professionals such as police officers, construction workers, and emergency rescue personnel who needed timepieces that they didn’t need to worry about. Over the last 30 or so years, the Casio G-Shock has indeed been extremely popular with these groups of consumers, but as a product its popularity went far beyond its existence as a useful tool worn on the wrist.