Chopard L.U.C and the challenges of outgrowing a household name
If I asked you what attributes are necessary for a brand to be elevated to the echelons occupied by the likes of the holy trinity, I’m sure the answer would contain some, if not all, of the following: rich heritage, exceptional attention to detail, and unique, highly-involved complications. I needn’t name all the names that … Continued
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The post Chopard L.U.C and the challenges of outgrowing a household name appeared first on Time and Tide Watches.
Chopard is a brand fighting on many fronts. Their offering encompasses jewellery and watches, with the watch side of the maison covering everything from sporty chronographs and quartz stainless-steel pieces to haute horlogerie sapphire chiming pieces and jewel-encrusted creations. The Chopard L.U.C collection builds on the history of the brand and its founder, Louis-Ulysse Chopard, … 
