Introducing – The Maurice Lacroix Masterpiece Skeleton X Label Noir
On one side is Maurice Lacroix, a serious brand with a strong position in the accessible luxury watch segment, but also some serious watchmaking skills with its Masterpiece range. On the other side is Label Noir, a Geneva-based customisation atelier in operation since 2011, with an exciting portfolio – which also happens to include a […]



A couple of years ago I wrote a few articles under the name The Modifier’s Series, providing an overview of the few brands capable of customising luxury watches to give them even more hype value. Outfits like MAD Paris, for example, managed to totally overhaul watches while catering to the modification requests of their clients, … 