Introducing – The Maurice Lacroix Masterpiece Skeleton X Label Noir

On one side is Maurice Lacroix, a serious brand with a strong position in the accessible luxury watch segment, but also some serious watchmaking skills with its Masterpiece range. On the other side is Label Noir, a Geneva-based customisation atelier in operation since 2011, with an exciting portfolio – which also happens to include a […]

2 months ago

Introducing – The New Corum Bubble 47 Central Tourbillon By Label Noir

The Bubble, brought to us by an extraordinary visionnaire and talented businessman, former Corum owner Severin Wunderman almost a quarter century ago, rarely ceased to amaze and kept us interested all these years. The Corum Bubble is still one of today’s most recognisable watch designs, satisfying the thirst for the exceptional. It is hard to […]

Introducing – The New Reservoir x LabelNoir x Popeye Watch

Cartoon or comic book characters are serious business these days in watchmaking. And if you’re thinking that it’s only inexpensive brands recurring to cartoon characters to enliven their dials, we invite you to take a look at how some of the most revered names in watchmaking have incorporated iconic figures from popular culture on the […]

HANDS-ON: Le Régulateur Louis Erard travels to the darkside with Label Noir

A couple of years ago I wrote a few articles under the name The Modifier’s Series, providing an overview of the few brands capable of customising luxury watches to give them even more hype value. Outfits like MAD Paris, for example, managed to totally overhaul watches while catering to the modification requests of their clients, … Continued

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2 years ago

News – The First Rolex Tourbillon, Created by Customization-Brand Label Noir

Customization to an unprecedented level… We’ve seen hundreds of watch modification programs appearing recently – well, in fact, mostly on Rolex watches. Most of the time, it is limited to a black coating on the case/bracelet or a different dial. Sometimes, customization can go a few steps further, with heritage-inspired watches based on modern models […]

6 years ago

News – The First Rolex Tourbillon, Created by Customization Brand Label Noir

Customization to an unprecedented level… We’ve seen hundreds of watch modification programmes appearing recently – mostly on Rolex watches. Most of the time, it is limited to a black coating on the case/bracelet or a different dial. Sometimes, customization can go a few steps further, with heritage-inspired watches based on modern models – see for […]

6 years ago