Today I’m bringing you a genuine slice of American motorcycle culture, plus a proper Swiss-made chronograph watch to go along with it. I’m talking about the sinister Indian Sport Chief and the mouth-watering Lebois & Co. Heritage Chronograph Indian Motorcycles Edition. At first, it might seem like an odd pairing, and there’s no prior history […]
Just a couple of weeks ago, we brought you news on the new Airain Type 21 and the updates for the Type 20. Now it’s time to focus on sister-brand Lebois & Co for a new and admittedly very handsome edition of the Heritage Chronograph. Both brands are owned and managed by Dutchman Tom van […]
If you’ve been keeping an eye on MONOCHROME Watches, and I sort of expect you have, you might have seen this handsome little devil pop up before. It’s the latest model coming from Lebois & Co., a revived historic name closely linked to Airain thanks to its Dutch owner Tom van Wijlick. Reviving a name […]
If you’ve been keeping an eye on MONOCHROME Watches, and I sort of expect you have, you might have seen this handsome little devil pop up before. It’s the latest model coming from Lebois & Co, a revived historic name closely linked to Airain thanks to its Dutch owner Tom van Wijlick. Reviving a name […]
Who doesn’t like a good collaboration, especially when it involves watches and motorcycles. Dutch watch enthusiast Tom van Wijlick recently revived the Lebois & Co. watch brand and has collaborated with Indian Motorcycle for a special edition of the Heritage Chronograph. Both brands are known for reviving classics and this is a perfect marriage of […]
If you’re familiar with the name Lebois & Co, then you probably know a bit about the backstory of the company as well. With the revival of the name in full swing, alongside the relaunch of Airain, both under the guidance of Dutch entrepreneur and watch enthusiast Tom van Wijlick, Lebois & Co is moving […]
Lebois & Co. could have been just another Kickstarter brand launching a new campaign. But instead, it chose to do something else… It chose to go one step further, and this isn’t something we’re going to complain about – at all! It shows how impressive things can be done with a top-grade Sellita and sheer […]
Lebois & Co may sound familiar to some as it’s not a new brand from Dutch entrepreneur Tom van Wijlick, but a revived one founded in 1934. French watchmaker Raymond Dodane (third generation of watchmaking family) founded the company to produce affordable luxury Swiss timepieces. Following World War II, it was taken over by Italian importers who outsourced production to Swiss manufacturers, including Dodane. Production stopped in 1972 and the brand effectively disappeared, only to be re-registered by Tom van Wijlick in 2014 with the approval of the Dodane family. The brand has since launched multiple, limited editions of the Avantgarde Date model and is back in 2019 with the Venturist.
A few years back, Dutch entrepreneur and watch enthusiast Tom van Wijlick decided to relaunch an old watchmaking name: Lebois & Co. What started as a one-off project founded on Kickstarter quickly moved to the next level with multiple re-launch (here and here) editions and now, Lebois & Co is what we could call a “microbrand”. Today we talk with Tom van Wijlick about two important topics. First is the launch of a new watch, the Venturist, which will soon be reviewed on MONOCHROME but that you’ll already see in this interview. Second is the introduction of a new (and truly interesting) business model, where clients and watch enthusiasts will have the opportunity to become a shareholder of the company… Let’s hear all the details.
A few years back, Dutch entrepreneur and watch enthusiast Tom van Wijlick decided to relaunch an old watchmaking name: Lebois & Co. What started as a one-off project founded on Kickstarter quickly moved to the next level with multiple re-launch (here and here) editions and now, Lebois & Co is what we could call a “microbrand”. Today we talk with Tom van Wijlick about two important topics. First is the launch of a new watch, the Venturist, which will soon be reviewed on MONOCHROME but that you’ll already see in this interview. Second is the introduction of a new (and truly interesting) business model, where clients and watch enthusiasts will have the opportunity to become a shareholder of the company… Let’s hear all the details.