Category: Lebois & Co

Introducing – Lebois & Co.’s Venturist, an Advanced Chronometer that Gets you to the Advisory Board

Lebois & Co may sound familiar to some as it’s not a new brand from Dutch entrepreneur Tom van Wijlick, but a revived one founded in 1934. French watchmaker Raymond Dodane (third generation of watchmaking family) founded the company to produce affordable luxury Swiss timepieces. Following World War II, it was taken over by Italian importers who outsourced production to Swiss manufacturers, including Dodane. Production stopped in 1972 and the brand effectively disappeared, only to be re-registered by Tom van Wijlick in 2014 with the approval of the Dodane family. The brand has since launched multiple, limited editions of the Avantgarde Date model and is back in 2019 with the Venturist.

6 years ago

Interview – Tom van Wijlick from Lebois & Co about a New Watch and a Surprising Collectors/Shareholders Project

A few years back, Dutch entrepreneur and watch enthusiast Tom van Wijlick decided to relaunch an old watchmaking name: Lebois & Co. What started as a one-off project founded on Kickstarter quickly moved to the next level with multiple re-launch (here and here) editions and now, Lebois & Co is what we could call a “microbrand”. Today we talk with Tom van Wijlick about two important topics. First is the launch of a new watch, the Venturist, which will soon be reviewed on MONOCHROME but that you’ll already see in this interview. Second is the introduction of a new (and truly interesting) business model, where clients and watch enthusiasts will have the opportunity to become a shareholder of the company… Let’s hear all the details.

7 years ago

Interview – Tom van Wijlick from Lebois & Co. about a New Watch and a Surprising Collectors/Shareholders’ Project

A few years back, Dutch entrepreneur and watch enthusiast Tom van Wijlick decided to relaunch an old watchmaking name: Lebois & Co. What started as a one-off project founded on Kickstarter quickly moved to the next level with multiple re-launch (here and here) editions and now, Lebois & Co is what we could call a “microbrand”. Today we talk with Tom van Wijlick about two important topics. First is the launch of a new watch, the Venturist, which will soon be reviewed on MONOCHROME but that you’ll already see in this interview. Second is the introduction of a new (and truly interesting) business model, where clients and watch enthusiasts will have the opportunity to become a shareholder of the company… Let’s hear all the details.

7 years ago

Value Proposition – Lebois & Co Avantgarde Date 3rd Re-Launch Edition Black Dial

After two first editions, one with a classical silver dial and one with a striking blue dial (which we reviewed here), both successfully funded by community-based projects, Lebois & Co today announced their return to the Kickstarter program to raise funds for the 3rd Re- launch Edition of their Avantgarde Date. Besides coming with a nice black dial, there’s more to offer now “under the hood”… New dial and new movement for a great quality upgrading.

9 years ago

REVIEW – Lebois & Co Avantgarde Date Re-Launch Edition

Finding inspiration is always a tricky thing. One can find it in the conviction of a certain theme, or in an innovative (and sometimes difficult) new way to indicate time, or in the historical perspective (to give just three possibilities). The “easiest” of these is resurrecting a brand that has been long gone. It gives you reference, backstory and something to build on. You already have some sort of foundation. Let’s investigate this with a Monochrome-style review of the Lebois & Co Avantgarde Date Re-launch Edition, an example of a brand that has been out of business for about 80 years now!

9 years ago

Watch Giveaway – Lebois & Co Avantgarde Date – Only A Few Hours To Go!

Watch Giveaway We love it when we can giveaway something to you, our readers. We will have a couple of giveaways before the end of this year and we start with this stunning Lebois & Co Avantgarde Date with blue dial. You can read an in-depth review of this watch with a satin white dial […]

9 years ago

Watch Giveaway – Lebois & Co Avantgarde Date

Watch Giveaway We love it when we can giveaway something to you, our readers. We will have a couple of giveaways before the end of this year and we start with this stunning Lebois & Co Avantgarde Date with blue dial. You can read an in-depth review of this watch with a satin white dial […]

9 years ago