Jaeger-LeCoultre unveil Lenny Kravitz as their new Ambassador

At Watches & Wonders this year, I got talking to Jaeger-LeCoultre CEO Catherine Rénier about all the famous people who’d worn her brand over the years from Charlie Chaplin to Pablo Picasso.  If she could choose anyone from history to be a JLC ambassador, I asked, who would she pick?  “Leonardo Da Vinci,” she replied. … Continued

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Les Artisans De Genève X Kravitz Design LK 01 Customized Rolex Daytona Watch Designed By Lenny Kravitz

This is the new Kravitz Design X Les Artisans de Genève LK 01 watch, a reimagined and modified Rolex Daytona Ref. 116523, aka the two-tone gold and steel Daytona. As you can likely gather from the name, it’s designed by none other than musician and watch collector Lenny Kravitz. Yes, this is a modified Rolex with a celebrity association, and it is also one that looks very cool to me.

8 years ago