Value Proposition – The Lorentz by Leyden Watches, An Affordable, Understated Dress Watch now on Kickstarter
Leyden Watches, a one-man operation out of Leiden, The Netherlands, is following up on a successful Kickstarter campaign from 2016 that launched the inaugural Velox Chronograph. That initial piece was a second attempt by the company as their first Kickstarter watch, the Power Reserve, was never funded. The Lorentz dress watch is now the third crowdfunding campaign from Leyden and is named after Hendrik Antoon Lorentz, one of the most renowned physicists from Holland (who later moved to Leiden to teach at Leiden University). It’s a classic, understated dress watch that can fit with a suit or more casual attire. Powered by a hand-wound Swiss movement and with three colour options, this new offering from Leyden is another solid, affordable entry in the microbrand space.