First Look – The Compact and Streamlined Longines Spirit Pilot and Spirit Pilot Flyback

Since its introduction in 2020, the Longines Spirit collection, the brand’s vision of a contemporary-spec’d pilot’s watch with a retro-styled design, has evolved into a full-fledged range, featuring multiple materials, practical complications, larger or smaller models, as well as lightweight chronographs. In short, we thought we had seen them all. But no, Longines has decided […]

3 weeks ago

Introducing – Redesigned Inside and Out, The new Longines PrimaLuna Moonphase Automatic

Longines introduced its PrimaLuna collection of women’s watches in 2009 with a name designed to evoke the romantic nature of the Moon. However, unlike the PrimaLuna time-and-date models powered by automatic calibres, the PrimaLunas featuring moon phase complications were fitted with quartz movements that might not appeal to women who prefer mechanical movements. For 2025, […]

2 months ago

Introducing – New Colours and a Steel Bracelet for the Longines Conquest Heritage

The Conquest collection holds a rather special place in the history of Longines. It was Longines’ first collection to be trademarked – in 1954 with the Swiss Federal Institute of Intellectual Property. This was a pivotal moment for Longines as organising models by collection increased product identification. Since then, the name has remained and today […]

4 months ago

Buying Guide – The Best Watches for Life During Summer 2025

Every year, the anticipation of summer grows parallel to the rise in temperature. Days get longer, hotter, and more action-packed with outdoor activities, and the lust for some refreshing coolness increases exponentially. And like every year, watch brands tap into this fun-in-the-sun season with a range of colourful watches to match the beachy vibes of […]

4 months ago

First Look – The New Longines Spirit Zulu Time 1925 Edition

Few brands can look back on a history in aviation timekeeping as Longines. The brand’s archive is as broad as it is deep, with names like Weems, Lindbergh and Majetek being just the tip of the iceberg. Today, Longines looks back in time yet again to celebrate a century of the Zulu, a name linked […]

5 months ago

First Look – The Longines Legend Diver 39mm, now with a Crisp White Dial

The Longines Legend Diver, also known as the LLD, is a watch that doesn’t need much introduction anymore. A classic of the Heritage collection by the brand with the winged hourglass, the model has been, at least in its modern form, around since 2007, first as a coveted no-date watch, and then as a wide […]

5 months ago