The Longines Museum is on fire! Which three watches should be saved?

The Longines museum in St-Imier showcases the brand’s illustrious history in the form of 500 timepieces, navigational instruments and timekeeping devices. Unfortunately, in this luckily fictitious scenario, the museum is on fire! Daniel Hug, Longines Head of Brand Heritage, can only save three watches before the whole place goes up in smoke. “Oh my God!” … Continued

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Longines remind us why they boast one of the watch world’s most enviable histories

The person in charge of Longines’ heritage reissues must have one of the watch world’s cushiest jobs. I always imagine them lazing around for most of the year – playing Wordle and drinking endless cups of coffee. Then, as their annual deadline looms, I picture them hastily thumbing through a dusty catalogue and selecting a … Continued

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The post Longines remind us why they boast one of the watch world’s most enviable histories appeared first on Time and Tide Watches.