Longines Again Presents Coveted Dubai Endurance Horse Race
Longines marked this year’s edition of the His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup with a new Equestrian Collection watch.
Longines marked this year’s edition of the His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup with a new Equestrian Collection watch.
Introduced in 1957 as a top of the line model, the Longines Flagship is now 60 years old. To mark the occasion Longines reached into its archives for a late 1950s specimen of the watch, which was then reproduced as the Flagship Heritage – 60th Anniversary 1957-2017. Intriguingly, the historical watch that served as inspiration for […]
The beginning of a new year spells different things for different people. But for students, the new year means one thing – the start of a new school term.…
Longines‘ extensive archive is the gift that keeps on giving, providing inspiration for new historical remakes every year. The Heritage 1918 is based on early 20th century wristwatches, known as wristlets at the time. Also labelled trench watches, because they were popular with the fighting men of WWI, such timepieces were transitional watches between the pocket […]
Longines has a winner with the new Avigation Watch Type A-7 1935. Both unusual and striking, the Avigation Watch Type A-7 1935 is a remake of a remake (the first Type A-7 arrived in 2012). But the latest Type A-7 is an improvement, being markedly smaller and more wearable – and enticingly less expensive by almost a […]
Interviews are perhaps one of the most daunting and dreaded things that a person must undergo, especially if you are a fresh graduate who is out in the market looking for the first job. Even if you have been in the workforce for quite a while, interviews can still be intimidating at times as well. Impressing the interviewer and not…
Rather than being a remake, the Heritage Military (ref. L2.811.4.53.0) is loosely based on a 1918 original inside the Longines Museum. The 1918 specimen is typical of First World Watch wristwatches, known as trench watches. Being transitional watches between pocket and wristwatches, trench watches were essentially downsized pocket watches with thin lugs soldered onto the case. Like most […]
Olympic Watches Since we are in the middle of the Olympic Games 2016 I thought it would be nice to publish a Watches & Pencils special with a gold angle. We take a look at a few (historic) ‘Olympic watches’ and try to reveal their sportive ‘core’. Most of these watches are quite rare so […]
Evolving from spring-driven clocks in 15th century Europe, watchmaking is a 500 year old industry and with such tenure, the brands which promagulate and persist become defined by their brand provenance. In terms of consumer psychology: it’s not easy to trust a new brand. But with Longines, the St. Imier brand finds a bulwark in its…
Watches of the 1970s were often chunky and geometric in shape, giving them interesting aesthetics. That has made watches of the era ripe for remakes, especially since many of them are large enough for modern tastes, like the Heuer Monaco, Omega Seamaster Bullhead or Longines Heritage Diver. While most remakes based on 1970s watches are bulky, the most […]