Interview – Matthias Breschan, CEO of Longines, On Upcoming Strategy And Launches

One of the oldest names in the Swiss watch industry, Longines is the market leader in the highly competitive CHF 1,000-5,000 price segment. On the occasion of the brand’s presentation of its 2023 novelties in Switzerland, we had the opportunity to sit down with the brand’s CEO, Matthias Breschan, to discuss their strategy and some […]

2 years ago

Introducing – The New Longines Spirit Flyback Chronograph (Live Pics & Price)

There is no denying that Longines’ latest and most prolific collection, the Spirit, has been quite a success during its two years of existence. With its attractive combination of modern features and historical references to the brand’s aviation past, the Spirit has already been released in multiple editions, including time-and-date, chronograph, no-date and recently, GMT […]

2 years ago

The new Longines Spirit Flyback is the latest entry into the rock-solid collection

Longines Spirit Flyback brings new functionality into the Spirit collection Two dial options, black and blue sunburst-finished, each available on a strap or bracelet COSC-certified, Longines-exclusive automatic calibre L791.4 with silicon balance spring The Longines Spirit collection has cemented itself as a go-to option for buyers looking for value-driven and robust daily wearers. The collection … Continued

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2 years ago

7 of the best moonphase watches under US$15K

Watchmaking is, of course, a profession born from chronometry. But, the core obsession within chronometry is making mechanical watchmaking as accurate and precise as possible. Due to the inherent beauty of astronomy, and the science within it, a natural evolution in watchmaking was to relay astronomical information on the dial of a watch – the … Continued

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2 years ago

Hands-on – The Brand-New Take On The Longines Pilot Majetek

For some time now, Longines has skillfully mastered the art of reissues, paying tribute to historical models, all to the great satisfaction of collectors and those with a good eye for classic timepieces. One of the vintage-inspired watches that caught our attention a few years back was the Longines Heritage 1935, a modern interpretation of […]

2 years ago

HANDS-ON: The Longines Pilot Majetek is a wrist-mounted flight instrument with a storied past

From measuring Lindberg’s first transatlantic flight to the monopusher chronograph worn by Amelia Earhart and the Weems, Longines’ tradition of pilot’s watches is a storied one. By the time the 1930s rolled around, Longines had developed a simple system for tracking time in the form of an arrow that rotated with the bezel. You could … Continued

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2 years ago

Buying Guide – The Best Pilots Watches Of 2022

As the year comes to a close, you’re used to us reflecting on what we’ve seen and handled over these past 12 months. And it has been a lot, obviously. But scoping out the best watches in specific categories is not always easy. There might not have been that many novelties or simply an abundance […]

2 years ago

Four watches you should buy instead of Portnoy’s Brick Watch – US$2.4K or less

When news broke that Barstool Sports founder Dave Portnoy was launching his own watch company, the watch community immediately reached for their phones to let him know on social media just how displeased they were with his Brick Watch Company watches. And if not going for their phone to troll Portnoy, they certainly went for … Continued

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The post Four watches you should buy instead of Portnoy’s Brick Watch – US$2.4K or less appeared first on Time and Tide Watches.

2 years ago

Buying Guide – The Best Vintage Re-Edition Watches of 2022

Although it was a trend that started more than ten years ago, who would have imagined that re-editions of glorious models of the past and vintage-inspired watches would still be a hot topic in 2022? But it is a reality: retro-styled watches, vintage reissues and old-school design language are still staples in brand collections across […]

2 years ago