Sector dials, with their unique segmented layouts designed over a century ago for improved readability, have a lasting appeal that continues to inspire modern watchmakers. Today, many brands incorporate sector dial watches into their collections, and Louis Erard – founded in 1929 during the peak of this design’s popularity – is no exception. Its Excellence […]
The La Sportive collection of chronographs, a staple in Louis Erard‘s catalogue for several years, has been rebranded to reflect the brand’s forward-looking vision – now called the 2300 collection. The name also pays homage to the postal code of La-Chaux-de-Fonds, a watchmaking centre near Le Noirmont, where Louis Erard is based. To mark this […]
Under the leadership of Manuel Emch, Louis Erard has gained significant attention, mainly due to its affordable luxury approach and collaborations with notable watchmakers and designers. These partnerships have brought the brand into the limelight since its revival following a private investor’s acquisition in 2003. Renowned watchmakers and creatives such as Konstantin Chaykin, Alain Silberstein, […]
A year ago, Louis Erard and watch influencer The Horophile (Amr Sindi) joined forces to create a special trilogy of the brand’s Petite Seconde known as the Metropolis. Following the same Art Deco recipe, the latest Petite Seconde Metropolis flaunts an attractive green dial, and comes in a non-limited edition. Since Manuel Emch’s arrival as […]
Simplicity is nothing to be ashamed of, especially when it’s done right. And with the Peseux 7001, a movement that’s pretty much remained unchanged since it was launched over half a century ago, things have been done very right. This calibre is watchmaking reduced to the essence, yet it’s capable of great things! Despite its […]
Alain Silberstein and Louis Erard are at it again! One of the brand’s most veteran collaborators, Alain Silberstein has collaborated with Louis Erard since 2019, dialling up the colour of watches with his original design language. Following the Tourbillon Regulator, Silberstein’s latest Smile Day collaboration continues in the wake of earlier three-hand with day and […]
Like seasons throughout the year, there’s a constant ebb and flow in terms of design, shapes, colours, sizes and materials in watchmaking. Colour is perhaps the easiest to change for brands, but also the one that’s the most susceptible to the public’s opinion and demands. With green being “the hottest thing since sliced bread” over […]
Louis Erard pursues its mission of delivering traditional handmade decorative techniques at accessible prices. Usually the preserve of top-tier brands, dials decorated with métiers d’art techniques like guilloché or enamel command hefty prices. Luckily, Louis Erard thinks differently and is determined to offer its appreciative public original watches with beautifully executed dials that won’t break the […]
Despite their original display, which splits time (for most of them) between central minutes, hours in a sub-dial at 12 o’clock and seconds in a subsidiary counter at 6 o’clock, regulator watches are some of the most classic you can imagine. The origin of these régulateur is nothing fancy, it has nothing to do with […]
Louis Erard has developed a close working relationship with contemporary artists, watchmakers, artisans, and designers to position itself as one of the most exciting and original brands on the watchmaking scene. To bring the delights of high-end watchmaking to a broader audience, Louis Erard sticks to its policy of accessible prices. What other brand can […]