Recap – A Retrospective of 2024 with our Favourite Videos

While the industry might not be in its best shape (all things considered…), 2024 was nevertheless a highly prolific year in terms of new models, with brands once again showing creativity and mechanical ingenuity. As far as things go for us here, at MONOCHROME, and specifically regarding our video production. Over the entire 2024 year, […]

2 weeks ago

Introducing – The Louis Vuitton Escale Platinum Guilloché and Grand Feu Enamel Dial

Following a drastic change of strategy in recent years, Louis Vuitton‘s watchmaking division is being primed to become a serious player. As part of the new strategy, Arnault has taken the flagship Tambour watch, launched in 2002, and revisited it as a luxury sports watch, while the Louis Vuitton Escale was reintroduced as a time-only […]

1 month ago

Industry News – Opening of Applications for the Second Edition of the Louis Vuitton Watch Prize for Independent Creatives

In late 2022, luxury powerhouse Louis Vuitton announced a rather surprising but promising concept, the Louis Vuitton Watch Prize for Independent Creatives. A biennial prize organized by its Swiss-based watch manufacture, La Fabrique du Temps Louis Vuitton, its mission is “to recognize a passion for watchmaking savoir-faire, creativity, and innovation in the pursuit of excellence, […]

2 months ago

Buying Guide – Six Recent Tourbillon Watches To Honour A Very Personal Memory

One of my most memorable experiences when tumbling down the mechanical watchmaking rabbit hole is handling my very first tourbillon watch. I had already been writing for MONOCHROME for a while when it happened, and I knew about the complication and its function, but I had never handled one in person. It was at the […]

7 months ago

First Look – The New Louis Vuitton Escale Time-Only Collection (Incl. Video)

With the launch of the Tambour integrated luxury sports watch last year, Louis Vuitton introduced a whole new strategy for its watch division. No more linked to fashion, the brand wants to be part of the higher-end watchmaking league, thanks to its manufacture, La Fabrique du Temps. Now, it’s time for the second step, with […]

7 months ago

First Look – The Louis Vuitton X Frank Gehry Tambour Moon Flying Tourbillon Sapphire

It’s full steam ahead for Louis Vuitton’s watchmaking division, an appropriate metaphor for a brand founded on Monsieur Vuitton’s revolutionary stacking canvas trunks and long associated with the ‘art of travel’. With the incorporation of the high-end watchmaking manufacture, La Fabrique du Temps in 2011, the brand can produce spectacularly complicated timepieces underscored by a […]

10 months ago

First Look – The Wondrous Beauty of the Louis Vuitton Escale Cabinet of Wonders

Appointed director of Louis Vuitton Watches in 2021, Jean Arnault’s strategy to reposition the brand as an elite player involves a combination of technical audacity, refreshing design and an incredible devotion to traditional decorative techniques. Wielding the best tools, Arnault can count on the watchmaking wizardry of the brand’s in-house La Fabrique du Temps atelier […]

10 months ago