Pharrell as Louis Vuitton creative director may bring horological influence
If you’re in any way interested in the world of fashion, the news of Pharrell becoming Louis Vuitton’s new men’s creative director will have reached you by now. While certainly not the obvious choice, given the existence of Jerry Lorenzo, Grace Wales Bonner and Martine Rose, it’s not like Pharrell has no fashion chops, either. … Continued
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What comes to mind when you think of Louis Vuitton? Is it leather bags and wallets? Cream coloured trim? Or maybe a set of high-end luggage for travelling around the world? What if I told you what you should be thinking of is a watch collection with an iconic and flexible design? That’s what we … 
Watches. They broadly tell the time, but the way in which they do so is where things get interesting. You have your minimalists, which strip things down to the barest of elements: an hour and minute hand. Once you begin to add complications, like a second hand, a chronograph function, day/date apertures, perpetual calendars, and … 
You’re probably familiar with the concept of “dog years”. This is the idea that dogs age at approximately seven times the rate of humans and so we should consider their relative ages in this way. Whereas a seven-year-boy might still be fascinated by cartoons, whoopee cushions and nerf guns, a dog that is seven (in … 
In an initiative to foster the future growth of innovation in the watchmaking industry, Louis Vuitton has announced the inaugural Louis Vuitton Watch Prize for Independent Creatives. The competition (to be held every other year) seeks to nurture the future of innovation and creativity within the industry, as judged by a committee of 50 horological … 
The iconic French fashion house Louis Vuitton may not have any claim to a watch worn on the moon, but that didn’t stop them from releasing a cosmic phenomenon in the Louis Vuitton Escale Time Zone Spacecraft. Unlike the drum-shaped Tambour watches which tend to be a little sportier, the Escale collection aims to evoke … 
The Tambour is Louis Vuitton’s most well-known watch design. The fashion mega-brand has been slowly but surely establishing itself as a top-tier watchmaker since establishing Le Fabrique Du Temps, their dedicated watch manufacture, in 2014. Since then, several of Louis Vuitton’s watches have earned the Geneva Seal, a rarified standard of Swiss watchmaking reserved for …