First Look – The New Louis Erard Excellence Petite Seconde Guilloché

Louis Erard continues its path onwards and upwards with yet another artistic iteration of its Excellence Petite Seconde. A flagship model at Louis Erard since 2020, this model is an attractive dress watch with a small seconds counter available in 39mm and 42mm cases. The uncluttered dial of the Petite Second has been treated to […]

9 months ago

Introducing – The New and Dressy Union Glashütte Noramis Date Models

German watchmaker Union Glashütte aptly labels its Noramis collection as “charming classics”, a description that is hard to dispute. The collection offers an array of chronographs and sporty and car-racing-inspired timepieces, yet the Noramis Date stands out as the most quintessentially classic in the lineup. Despite a range of special editions boasting themed dials and […]

9 months ago

Introducing – The Bell & Ross BR 03-92 Diver Gets a Black & Green Make-Over

Talking about Bell & Ross means talking about square watches. The two go hand in hand, like a fine wine and a good piece of cheese. The brand became known for its circle-in-a-square design since the first BR 01 in 2005, and even today, Bell & Ross finds ways to keep it fresh and interesting. […]

9 months ago

Introducing – Ace Jewelers and Elka Team Up For An Ultra-Minimalist Watch

Last year, we introduced the Ace Jewelers x Elka Watch Co Diversity Series, which artfully blended the cultural influences of the Middle East and Asia, presenting the four distinct watches showcasing Western Arabic, Eastern Arabic, Chinese, and Hebrew signed dials. Before that, we also delved into the narrative of the new Swiss brand led by […]

9 months ago

Introducing – The Latest Zenith Defy Skyline Comes with a High-Frequency Tourbillon

Zenith’s Defy family is represented by seven sub-collections, including the recent Defy Skyline range. The name of the collection dates to Zenith’s 1902 line of robust pocket watches bearing the name ‘Defi’ only to pop up again in 1969 to distinguish the toughest member of the first El Primero references. For the Defy Skyline collection, […]

9 months ago

First Look – The Cyrus Klepcys GMT Palm Editions for 10TenLabs

A phygital retailer with headquarters in the Kingdom of Saudi Arabia, 10TenLabs operates a hybrid online business – with physical activities in the form of lounges/galleries by appointment and a club dedicated to showcasing independent watchmakers. In celebration of the opening of their galleries in Saudi Arabia, 10TenLabs is launching the Klepcys GMT Palm Najid […]

9 months ago

Introducing – The Dark Beauty of the Minase Horizon GEN DLC

Minase, a Japanese microbrand specialising in complex watch cases with superlative handmade finishings, is gaining traction in Western markets. Based in Akita, Minase was born in 2005 as a spin-off of Kyowa, a specialist manufacturer of watchmaking tools. With a strict focus on the external parts of the watch, Minase relies on Swiss movements. The […]

9 months ago