In 2005, a man with a vision created a brand that would become one of the greatest successes of the independent watchmaking scene. Max Büsser, coming from Jaeger-LeCoultre and Harry Winston, decided to fly solo and gave life to something unique, something that went beyond traditions, a horological concept laboratory, a venture inviting friends to […]
Launched as a side project next to his main brand MB&F, Max Busser created M.A.D.Editions first as a way to reward friends of the brand, long collectors and suppliers for their continuous support. There was no intention for it to become a brand on its own, but what followed saw an unprecedented momentum beyond the […]
Launched as a side project next to his main brand MB&F, Max Busser created M.A.D.Editions first as a way to reward friends of the brand, long collectors and suppliers for their continuous support. There was no intention for it to become a brand on its own, but what followed saw an unprecedented momentum beyond the […]
M.A.D.Editions… One of the main sensations of the last 5 years, a project started by MB&F founder Maximilian Büsser as a token of appreciation towards his community of suppliers and collectors, which was not meant to become a brand. That was until the story broke (thanks to our editor Robin) despite the absence of an […]
Independent watchmaking is the very fabric of MONOCHROME, the stuff that gets us excited the most, our literal raison d’etre. It’s been part of our DNA since the start of our platform, and naturally, we continue to advocate our love and bring you the best of the very best from Indie brands the world over. […]
This year’s Geneva Watch Days was perhaps the hottest edition to date, both in actual daytime temperatures and in watches. With the thermometer hitting 30° Celius pretty much the entire week, we were impressed by the amount of genuinely innovative and creative watchmaking on display. From a skeletonized ultra-thin version of the Speake Marin Ripples […]
This year’s Geneva Watch Days was perhaps the hottest edition to date, both in actual daytime temperatures and in watches. With the thermometer hitting 30° Celius pretty much the entire week, we were impressed by the amount of genuinely innovative and creative watchmaking on display. From a skeletonized ultra-thin version of the Speake Marin Ripples […]
The story behind M.A.D.Editions is pretty simple, yet very cool. It’s all about offering the taste and spirit of MB&F, without the price tag of an MB&F. Many have dreamt one day of owning such a watch, but most of our readers and us here at MONOCHROME won’t be able to. For this reason, M.A.D.Editions […]
MB&F, or Max Büsser & Friends, is an indie brand that thrives on the creative input of its friends. Pooling together different talents, Max Büsser has produced some extraordinary mechanical and artistic collaborations. While most watch fans get a kick out of MB&F’s creations and collaborations, very few of us can afford them. To remedy […]
A little over two years ago, we were among the first to bring you the story of MB&F’s superbly creative ‘Thank You‘ watch. This Horological Machine-inspired piece was a much more affordable take on the usual MB&F concept of watchmaking, dubbed the M.A.D. Edition. It was offered only to those who helped build the brand […]