Launched in 2011, the AM2 is March LA.B’s flagship collection. This angular watch was named upon the initials of one of the three founders of the brand, Alain Marhic. With strong retro-futuristic vibes, its 8-sided case stands out with its sloping facets. Following the introduction of the titanium Millésime March 2024 edition in March and […]
It’s a given that the vast majority of mechanical watches rely on round or circular cases to portray the passing of time. After all, it makes the most sense, right? Hands rotate in a circular motion, which leads to circular dials and cases. But what if you’re looking for a different vibe in a more […]
March LA.B is an eclectic French brand founded in 2008 by three friends who are passionate about surfing and 1970s retro design. CEO Alain Marhic came to the table with his experience at Quicksilver Surf and creative director Jérôme Mage with his very own JMM eyewear brand. With a portfolio of shaped watches, surf-inspired watches, […]
French brand March LA.B was founded in 2008 by three partners with a strong focus on retro design and a passion for surfing. With roots in Los Angeles and Biarritz (hence the LA.B acronym), March LA.B is not the easiest brand to pigeonhole. Its repertoire of shaped watches and surf watches have a twang of […]
Founded in 2008, March LAB is run by three close friends – Alain Marhic, Jérôme Mage and Joseph Châtel. With CEO Marhic rooted in Biarritz and Creative Director Mage based in Los Angeles, the fusion of French horological heritage and LA design culture is evident in March LAB timepieces. While vintage influences permeate their creations, […]
Part of the nouvelle vague of watch brands born in France, March LAB was created in 2008 with a focus on design and vintage inspiration. A distinguishing element that has to do with the founders’ origins is France’s Atlantic coast; to be precise, France’s top surf spot on the Basque Country’s coastline. Moving from a […]
March LA.B is a relatively young brand, based between France and California, which was created in 2008, with a clear focus on design and vintage inspirations… But not the usual 1960s tool-watch kind of vintage. Something different, something bolder, quite unique in the industry. And even though it’s the first time we cover one of […]