March LA-B is a French brand with a characterful design language, founded in 2008 by three close friends – Alain Marhic, Jérôme Mage and Joseph Châtel – fusing French horological heritage and Los Angeles design culture. The watches are original and full of character, fairly accessible and, for most of them, rely on a distinctive […]
Founded in 2009 by three friends united by their passion for surfing and retro 1970s design, MARCH LA.B’s watches might have square profiles, but are as hip as they come. The French brand’s shaped watches offer a range of functions from dressy Mansart three-hand automatics to day-date and date references, calendar models and GMTs. Earlier […]
Every year since 2020, to celebrate the month in which three close friends – Alain Marhic, Jérôme Mage and Joseph Châtel – founded March LA.B, a highly limited and “Millésimée” watch is revealed. This year, the AM2 Slim GMT Titanium “Millesime March 2025” Edition may be seen as a combination of styles and features of […]
A week ago, we covered some of the best watches coming from the Netherlands for the simple reason that both our founder Frank and myself are Dutch. However, part of the team comes from France, and as such, I thought it would be fun to have a look at French watches this time around! And when […]
Launched in 2011, the AM2 is March LA.B’s flagship collection. This angular watch was named upon the initials of one of the three founders of the brand, Alain Marhic. With strong retro-futuristic vibes, its 8-sided case stands out with its sloping facets. Following the introduction of the titanium Millésime March 2024 edition in March and […]
It’s a given that the vast majority of mechanical watches rely on round or circular cases to portray the passing of time. After all, it makes the most sense, right? Hands rotate in a circular motion, which leads to circular dials and cases. But what if you’re looking for a different vibe in a more […]
March LA.B is an eclectic French brand founded in 2008 by three friends who are passionate about surfing and 1970s retro design. CEO Alain Marhic came to the table with his experience at Quicksilver Surf and creative director Jérôme Mage with his very own JMM eyewear brand. With a portfolio of shaped watches, surf-inspired watches, […]
French brand March LA.B was founded in 2008 by three partners with a strong focus on retro design and a passion for surfing. With roots in Los Angeles and Biarritz (hence the LA.B acronym), March LA.B is not the easiest brand to pigeonhole. Its repertoire of shaped watches and surf watches have a twang of […]
Founded in 2008, March LAB is run by three close friends – Alain Marhic, Jérôme Mage and Joseph Châtel. With CEO Marhic rooted in Biarritz and Creative Director Mage based in Los Angeles, the fusion of French horological heritage and LA design culture is evident in March LAB timepieces. While vintage influences permeate their creations, […]
Part of the nouvelle vague of watch brands born in France, March LAB was created in 2008 with a focus on design and vintage inspiration. A distinguishing element that has to do with the founders’ origins is France’s Atlantic coast; to be precise, France’s top surf spot on the Basque Country’s coastline. Moving from a […]