Value Proposition – Martenero Kerrison – A Stylish and Affordable Automatic All-Rounder
While a growing list of microbrands are producing well designed, high-quality watches that are nipping at the heels of brands like Hamilton, Tissot and Seiko, they don’t have the marketing or mass production prowess of those established brands. Some of the watches themselves, however, are bonafide contenders. Martenero is a young microbrand based in New York that already has a handful of intriguing lines in their portfolio. They recently funded a sequel to one of their bestsellers on Kickstarter, the Edgemere Reserve. It follows the original Edgemere and adds three complications, a 24-hour sub-dial, date and reserve indicator (the original Edgemere was a time-only piece). One of my favorite Martenero lines is the Kerrison, which is clean and conservative, but also full of personality. They remind me of the Three Hand Automatics from another young microbrand, Farer Universal. Both use splashes of color to add a little fun to otherwise subdued (yet stylish) dials. Let’s take a closer look at the Martenero Kerrison in black.
