Category: Massena LAB

Dialled Up: Six watch dial finishes that will change the personality of your watch

When someone hands you a watch, do you immediately comment on the movement? Do you look at the case finishing first? Does the bracelet command your gaze? Chances are, the first thing that grabs your attention is the dial. No matter how nice the movement inside, or even how suitable the dimensions are for your … Continued

The post Dialled Up: Six watch dial finishes that will change the personality of your watch appeared first on Time and Tide Watches.

The post Dialled Up: Six watch dial finishes that will change the personality of your watch appeared first on Time and Tide Watches.

2 years ago

Introducing – The Magraph By Massena LAB And Raúl Pagès

We’ve seen several very attractive collaborations with independent watchmakers done by Massena LAB, the design studio founded by industry veteran William Massena. Most of them were double-branded models, with the watchmaker’s or brand’s name printed on the dial. But we’ve also seen Massena LAB creating its own watches, with only its name on the dial. […]

2 years ago

Introducing – The Habring2 x Massena LAB Chrono Felix Perpetual

Massena LAB, the design studio founded by industry veteran William Massena has long been associated with Austrian independent watchmaker Habring². And we can’t blame him, we’ve also followed this path… But today’s watch is a bit special since it’s not based on an existing model but actually launches a brand new reference for Habring². And […]

2 years ago

Introducing – UNIMATIC x Massena LAB Marine ​U1-MLM

Massena LAB, the timepiece creation studio created by industry veteran William Massena, is slowly making a name for itself with an ever-growing collection of special watches created with renowned or accessible watchmakers. Think about the bronze Habring² or the Jurassic-like MB&F clock. For its latest creation, Massena LAB joins forces again with UNIMATIC following up […]

4 years ago

Introducing – The Massena LAB Uni-Racer

As of now, the names Massena and Massena LAB should be familiar to you. William Massena is a watch collector and industry veteran who recently created Massena LAB, a horological creative studio that designs and develops watches. Until now, these timepieces were the results of collaborations with established brands, such as Habring2, Unimatic or MB&F. […]

4 years ago

Introducing – The MB&F X L’Epée X Massena LAB T-Rex Bronze

First teased as a unique piece for Only Watch 2019, T-Rex was the result of yet another fruitful collaboration between watchmaker MB&F and clockmaker L’Epée. A clock with dinosaur legs… Yes, this was another example of Max Büsser’s wildly imaginative pieces. Today, there’s an even bolder, even wilder version coming, imagined together with watch expert William Massena, with […]

4 years ago

Introducing – UNIMATIC x Massena LAB ​Modello Uno Ref. U1-ML6

Back in late 2018, William Massena simultaneously launched his own project named “Massena LAB” as well as the first watch resulting from this venture, the superb bronze Habring2 Erwin LAB01. Known as an avid watch collector (among many other things), Massena has a few connections in the watch industry (to say the least) and knows […]

5 years ago

Introducing – The Habring2 Erwin LAB01 – A Bronze Edition from the Newly-Created Massena LAB

On one side: William Massena, one of those inescapable names of the watch industry. A former head of an auction house, Managing Director of one of the largest watch forums, he is first and foremost an avid watch collector and a true connoisseur. On the other side is Habring², a small, independent watchmaker from Austria with superb craftsmanship and interesting (but not overpriced) complications. So what happens when you mix these two? The Habring² Erwin LAB01 Bronze, the result of William’s new project, the Massena LAB.

6 years ago