Massena LAB, the timepiece creation studio created by industry veteran William Massena, is slowly making a name for itself with an ever-growing collection of special watches created with renowned or accessible watchmakers. Think about the bronze Habring² or the Jurassic-like MB&F clock. For its latest creation, Massena LAB joins forces again with UNIMATIC following up […]
As of now, the names Massena and Massena LAB should be familiar to you. William Massena is a watch collector and industry veteran who recently created Massena LAB, a horological creative studio that designs and develops watches. Until now, these timepieces were the results of collaborations with established brands, such as Habring2, Unimatic or MB&F. […]
First teased as a unique piece for Only Watch 2019, T-Rex was the result of yet another fruitful collaboration between watchmaker MB&F and clockmaker L’Epée. A clock with dinosaur legs… Yes, this was another example of Max Büsser’s wildly imaginative pieces. Today, there’s an even bolder, even wilder version coming, imagined together with watch expert William Massena, with […]
Back in late 2018, William Massena simultaneously launched his own project named “Massena LAB” as well as the first watch resulting from this venture, the superb bronze Habring2 Erwin LAB01. Known as an avid watch collector (among many other things), Massena has a few connections in the watch industry (to say the least) and knows […]
On one side: William Massena, one of those inescapable names of the watch industry. A former head of an auction house, Managing Director of one of the largest watch forums, he is first and foremost an avid watch collector and a true connoisseur. On the other side is Habring², a small, independent watchmaker from Austria with superb craftsmanship and interesting (but not overpriced) complications. So what happens when you mix these two? The Habring² Erwin LAB01 Bronze, the result of William’s new project, the Massena LAB.