Since its debut in 2016, the successful Aikon series by Maurice Lacroix has become the brand’s best seller. The collection has included chronographs, has embraced stainless steel, titanium, bronze and ceramic, exploring textures and finishes that give each model its own personality. We’ve seen the robust Aikon Venturer, the openworked Aikon Skeleton, and even playful […]
Since its debut in 2016, the successful Aikon series by Maurice Lacroix has become the brand’s best seller. The collection has included chronographs, has embraced stainless steel, titanium, bronze and ceramic, exploring textures and finishes that give each model its own personality. We’ve seen the robust Aikon Venturer, the openworked Aikon Skeleton, and even playful […]
2025 is a celebratory year across the watch industry, with many brands marking anniversaries tied to their founding or the debut of important collections. Among them is Maurice Lacroix, which commemorates its 50th anniversary with the launch of the 1975 Legacy collection, a trio of refined, limited-edition timepieces that blend regional inspiration, contemporary design, and […]
Maurice Lacroix was founded in 1975 by the Desco von Schulthess watchmaking company, which produced watches for various labels and third parties before that. In just a couple of short years, the name Maurice Lacroix became so popular that a decision was made to focus solely on the newly founded brand. By 1980, all third-party […]
The Maurice Lacroix Aikon collection needs little introduction. One of the first accessible takes on the concept of 1970s-inspired sporty-elegant watches with integrated bracelets, the collection launched in 2017-18 has expanded to incredible levels to integrate classic time-and-date watches, chronographs, ceramic models, openworked watches and even sportier Venturer editions. Some versions did catch our attention […]
Maurice Lacroix has long been known for its take on accessible luxury, offering nice horological content at decent prices. Back in 2018, ML presented the Aikon Automatic collection, a wide range of models that answered the growing demand for elegant sports watches with integrated bracelets – by using the 1990s Calypso design and remodelling it, […]
The Aikon collection was a sequel to Maurice Lacroix’s best-selling, sporty Calypso line from the 1990s. Following the launch of the first model with a quartz-powered movement in 2016, the Aikon upgraded its offer with mechanical movements in 2018. Moving beyond traditional stainless steel cases, the Aikon has appeared with bronze, PVD, titanium, and even […]
As the year progresses, we’re all bombarded with tons of watches from countless brands and manufacturers. And I don’t know about you, but even for me, working inside the industry, it can be a real challenge keeping up with things. From affordable to very expensive, and from just a new dial colour to a complete […]
Integrated sports watches have been a hit since the 1970s when the Royal Oak and Nautilus changed everything, and affordable options are all the rage today. Look no further than Tissot’s PRX Powermatic 80 as an example. Maurice Lacroix’s Aikon Automatic perhaps does it best with a masterful combination of luxury and attainability. Usually comprised […]
Last week’s selection of novelties from Geneva Watch Days were our personal picks from everything new we’ve seen during our stay in the Swiss capital. Looking back at the list, we stand by our choices, but one thing stood out: all but one watch cost tens of thousands of euros, if not more. While that’s […]