The Aikon collection was a sequel to Maurice Lacroix’s best-selling, sporty Calypso line from the 1990s. Following the launch of the first model with a quartz-powered movement in 2016, the Aikon upgraded its offer with mechanical movements in 2018. Moving beyond traditional stainless steel cases, the Aikon has appeared with bronze, PVD, titanium, and even […]
As the year progresses, we’re all bombarded with tons of watches from countless brands and manufacturers. And I don’t know about you, but even for me, working inside the industry, it can be a real challenge keeping up with things. From affordable to very expensive, and from just a new dial colour to a complete […]
Integrated sports watches have been a hit since the 1970s when the Royal Oak and Nautilus changed everything, and affordable options are all the rage today. Look no further than Tissot’s PRX Powermatic 80 as an example. Maurice Lacroix’s Aikon Automatic perhaps does it best with a masterful combination of luxury and attainability. Usually comprised […]
Last week’s selection of novelties from Geneva Watch Days were our personal picks from everything new we’ve seen during our stay in the Swiss capital. Looking back at the list, we stand by our choices, but one thing stood out: all but one watch cost tens of thousands of euros, if not more. While that’s […]
Maurice Lacroix entered the heavily contested luxury sports watch market quite some time ago, with the introduction of a mechanical Aikon back in 2018 already. Since then, it’s come in many colours and materials, and in different styles. From robust divers to chronographs, and from colourful summer watches to creatively complex renditions, it’s pretty much […]
While most have the highly successful and appealing Aikon collection in mind, the brand’s vision of an accessible luxury sports watch with an integrated bracelet, Maurice Lacroix has more items on the menu. Specifically, there’s a watch that we’ve long appreciated here at MONOCHROME, a rather unique take on the diver with a bit of […]
The Calpyso line was Maurice Lacroix‘s best-selling luxury sports watch during the 1990s and was powered by a mix of mechanical and quartz movements. Gauging the current market appetite for luxury sports watches for consumers without five-figure budgets, the Calypso underwent a fundamental overhaul and was transformed into the Aikon. Launched in 2016 with quartz […]
On one side is Maurice Lacroix, a serious brand with a strong position in the accessible luxury watch segment, but also some serious watchmaking skills with its Masterpiece range. On the other side is Label Noir, a Geneva-based customisation atelier in operation since 2011, with an exciting portfolio – which also happens to include a […]
What comes after Black Friday, the Christmas holidays, and the New Year’s Eve celebrations? That’s right, Blue Monday. Labelled to be the most depressing day of the year, Blue Monday is typically connected to the third Monday in January, which this year would have been the 15th. This means that, for what it’s worth, we’ve […]
The Maurice Lacroix Aikon is a regular candidate in our buying guides dedicated to accessibly priced sports watches. With its 1970s-shaped sports watch vibe, integrated bracelet, easy strap exchange system, solid build, automatic movement and competitive price, the Aikon ticks the boxes associated with this popular segment. The latest model to join the family is […]