5 of the best eco-friendly watches

Wherever you look these days, brands will be happy to tell you how “green” their products really are, hoping that you’ll cut them some slack for ruining the environment previously and coming up with a fresh new marketing term for “plastic”. Much of watchmaking is the same – drop-shipped AliExpress specials that cut out the … Continued

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Introducing – The Maurice Lacroix Aikon Skeleton Urban Tribe

For now 5 years, the Maurice Lacroix Aikon collection has been one of the most attractive alternatives on the crowded market for accessible sports watches with integrated design. Since its introduction, the collection has gained multiple editions, ranging from classic automatic models with closed dials to far more daring and complex options, such as the […]

Introducing – Beach Vibes With The New Maurice Lacroix Aikon Summer Editions

The Maurice Lacroix Aikon Automatic Limited Summer Editions take a break from the hustle and bustle of city life. It embraces a vacation-inspired vibe while staying true to the classical model’s urban-themed design concept. The introduction of these latest Aikon models ensures the continuation of the success story that started in the 1990s with the […]

Who are #tide and what do they do?

If you’ve been paying attention to watchmaking trends in the last few years, then you’ll be incredibly aware of the push towards sustainability throughout the entire industry. Whether it’s a net-zero carbon production, vegan leather straps or the slightly controversial BioCeramic MoonSwatch, renewable or recycled materials are popping up in more and more releases. One … Continued

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Hands-on – The New Maurice Lacroix Pontos S Diver Is Dressed To Impress

In traditional connotation, the dress watch is what you wear to an evening event, supposedly dressed to fit the occasion, in a suit or even a tuxedo. But what if your evening is about going out to bars, restaurants, and seaside clubs, where short sleeves and sandals are more welcome? You put on a watch […]

Introducing – The Return of The Maurice Lacroix Pontos S Diver

Over the past few years, Maurice Lacroix has been busy promoting its Aikon collection, the brand’s accessibly priced, game-changing luxury sports watch. Yet, Maurice Lacroix has also recently highlighted another important pillar of its collection, the more classic and versatile Pontos line. The brand now revisits its Pontos S Diver, a watch originally released in […]

The new Maurice Lacroix AIKON Grand Date is emboldened with bright colours

With the Northern Hemisphere summer approaching, Maurice Lacroix reinvents their Aikon line with the introduction of four new colourways of the Master Grand Date. The model debuted in 2021 with a blue dial and an Only Watch appearance, before being presented in a stealthier configuration the year after. These new releases take the best aspects … Continued

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2 years ago

Introducing – The Redesigned Maurice Lacroix Pontos Day-Date 41mm

The Pontos has to be seen as the traditional, casually elegant proportion of ML. Not too formal, yet discreet and sleek, it is offered in an array of editions with different automatic movements. Not long ago, Maurice Lacroix unveiled slightly redesigned editions of its classic chronograph, the Pontos, with new and rather handsome colour schemes. […]

2 years ago