Coinciding with the 20th anniversary of its Pontos collection in 2020, Maurice Lacroix presented an updated and refreshed version of its classic Pontos Chronograph. Housed in a large and elaborate 43mm case with plenty of details and finishings, the watch is a curious blend of sportiness and elegance. New references with black and gunmetal-grey dials […]
The Maurice Lacroix Aikon #tide Mahindra teams up with the popular Formula E racing team. The Mahindra Racing logo can be seen etched into the dial pattern. The red and black case is made from upcycled ocean plastic. The conversation of recycled plastic cases has been by and large overshadowed by the popularity of the … Continued
The post INTRODUCING: The Maurice Lacroix Aikon #tide Mahindra appeared first on Time and Tide Watches.
The post INTRODUCING: The Maurice Lacroix Aikon #tide Mahindra appeared first on Time and Tide Watches.
The Aikon collection has become the brand’s go-to line-up for accessible, sporty watches with integrated straps/bracelets and robust cases. However, Maurice Lacroix is also renowned for its higher-end Masterpiece family, a line-up of models with more complex and engaging mechanical displays and quirky designs like the Square Wheel Retrograde and the Masterpiece Gravity with its […]
If the Aikon collection has been at the forefront recently for the brand, there’s far more to Maurice Lacroix of course. The Maurice Lacroix Pontos for instance is a well-established collection within the brand and is also available in many guises. From a classy dress watch to dive watches and even a monopusher chronograph, there’s […]
Unless you’ve completely lost track of what’s happening in the watch industry for the last 2 years, you’re certainly aware of the sports watch with integrated bracelet’s comeback. Following the impressive popularity of watches such as the Royal Oak and the Nautilus, many watch enthusiasts have suddenly felt the itch for adding such a watch […]
A few days ago, Maurice Lacroix launched its Aikon Venturer GMT digitally and simultaneously inaugurated its new studio to monitor online initiatives. To find out more about the brand’s new strategy, we interviewed the brand’s Managing Director, Stéphane Waser, and International Product and Marketing Director, Thiebaut Bentz. Xavier Markl, MONOCHROME – 2020 has been a […]
The Aikon is Maurice Lacroix’s interpretation of the luxury sports watch, a collection of watches with a solid build, a distinctive style and refreshingly competitive prices. Introduced in 2016 with quartz movements, in 2018, an automatic Aikon model appeared, followed by a bolder and sportier iteration known as the Aikon Venturer. With its 43mm case, […]
If Maurice Lacroix has recently mostly focused its attention on the sporty Aikon collection, the brand is also known for its know-how in original displays. For more than 20 years, ML has explored complications and original displays within its Masterpiece collection, with numerous pieces featuring retrograde indications. Think about the Masterpiece Moon Retrograde or the Masterpiece […]
We’ve said it already and we’ll say it again: the most active and sought-after category of watches for the last couple of years is, without a doubt, the ‘luxury sports watch’. A category of watches defined by their mix of luxurious appeal, relatively robust cases and integrated bracelets or straps. Dominated for long by the […]
The Aikon gets a sleek dark makeover by Geneva-based watch customiser Label Noir. As Maurice Lacroix’ affordable take on the luxury sports watch since 2016, the Aikon is a dynamic collection in constant expansion. Limited to 50 pieces, the Maurice Lacroix Aikon Label Noir Automatic Limited Edition will be available today – Black Friday – […]