If the Aikon collection has been at the forefront recently for the brand, there’s far more to Maurice Lacroix of course. The Maurice Lacroix Pontos for instance is a well-established collection within the brand and is also available in many guises. From a classy dress watch to dive watches and even a monopusher chronograph, there’s […]
Unless you’ve completely lost track of what’s happening in the watch industry for the last 2 years, you’re certainly aware of the sports watch with integrated bracelet’s comeback. Following the impressive popularity of watches such as the Royal Oak and the Nautilus, many watch enthusiasts have suddenly felt the itch for adding such a watch […]
A few days ago, Maurice Lacroix launched its Aikon Venturer GMT digitally and simultaneously inaugurated its new studio to monitor online initiatives. To find out more about the brand’s new strategy, we interviewed the brand’s Managing Director, Stéphane Waser, and International Product and Marketing Director, Thiebaut Bentz. Xavier Markl, MONOCHROME – 2020 has been a […]
The Aikon is Maurice Lacroix’s interpretation of the luxury sports watch, a collection of watches with a solid build, a distinctive style and refreshingly competitive prices. Introduced in 2016 with quartz movements, in 2018, an automatic Aikon model appeared, followed by a bolder and sportier iteration known as the Aikon Venturer. With its 43mm case, […]
If Maurice Lacroix has recently mostly focused its attention on the sporty Aikon collection, the brand is also known for its know-how in original displays. For more than 20 years, ML has explored complications and original displays within its Masterpiece collection, with numerous pieces featuring retrograde indications. Think about the Masterpiece Moon Retrograde or the Masterpiece […]
We’ve said it already and we’ll say it again: the most active and sought-after category of watches for the last couple of years is, without a doubt, the ‘luxury sports watch’. A category of watches defined by their mix of luxurious appeal, relatively robust cases and integrated bracelets or straps. Dominated for long by the […]
The Aikon gets a sleek dark makeover by Geneva-based watch customiser Label Noir. As Maurice Lacroix’ affordable take on the luxury sports watch since 2016, the Aikon is a dynamic collection in constant expansion. Limited to 50 pieces, the Maurice Lacroix Aikon Label Noir Automatic Limited Edition will be available today – Black Friday – […]
The elegant proposition in the collection, and a now well-established line of watches for Maurice Lacroix, is the Pontos collection, which debuted in 2000 and has since become the brand’s (not so) classic model. This year, as the Pontos celebrates its 20th anniversary, several new models have been released, such as the Pontos Chronograph Monopusher […]
The Maurice Lacroix Pontos Chronograph is part of a trilogy of watches celebrating the 20th anniversary of the brand’s Pontos collection. It follows the edgier, retro/modern monopusher chronograph that’s also part of the launch. This model has a 6-9-12 layout in comparison to the monopusher’s bicompax dial and a traditional twin-pusher movement. Two dial and […]
Redesigned in 2017, the Maurice Lacroix Pontos Day-Date line is getting three new variants to celebrate the Pontos collection’s 20th anniversary. The design itself is the same, but a new bronze case and dial colours significantly change the overall vibe. Day-date complications are among the most useful for a watch and the execution here is […]