Stéphane Waser has worked for Maurice Lacroix since 2008 and has been at the head of the company since 2014. A few years later, following the launch of the Aikon and successful brand building, Maurice Lacroix has turned into a profitable brand. Maurice Lacroix’s Managing Director tells us about the development of the brand, the […]
Continuing its expansion strategy, Maurice Lacroix presents the Aikon Chronograph Skeleton, the first skeletonised chronograph movement in its Aikon Automatic line-up. The openworked chronograph movement is not new; it was first featured in the Masterpiece collection and reappears today in the virile case of the brand’s vision of an accessible luxury sports watch. The modern, […]
With Valentine’s Day 2020 just around the corner, Maurice Lacroix introduces the Embrace. The first women’s watch to join the Masterpiece collection, the Embrace features a singular small seconds display composed of two revolving hearts and a retrograde date display converted into a kind of whimsical love thermometer to indicate the intensity of your feelings […]
The Maurice Lacroix Aikon is one of the most successful collections of the Saigne-Légier-based manufacturer. This accessible take on the popular steel luxury sports watch reflects the brand’s strategy to offer an excellent watch price-to-value ratio. New in the collection and together with the Fine Watch Club (FWC), Maurice Lacroix has just released a limited-edition Aikon […]
Today, MONOCHROME’s technical editor Xavier Markl is in Saignelégier, Switzerland, with Maurice Lacroix. With its “Masterpiece” collection, Maurice Lacroix unveiled several watches with unconventional displays of the time. Think about the surprising Roue Carrée watch, with its small seconds actuated by a square wheel, or the Mysterious Seconds watch, with its floating, non-mechanically linked seconds […]
We all know that a watch is probably a man’s most important accessory (along with his wedding ring). It reflects his personality, his way of life, it must comply with the situation and his wardrobe. There are, of course, no rules but you’ll admit that a dive watch won’t be the best option for a […]
We all know that a watch is probably a man’s most important accessory (with its wedding ring). It reflects his personality, his way of life, it must comply with the situation and his wardrobe. There are, of course, no rules but admit that a dive watch won’t be the best option for a night at […]
The introduction of the Aikon collection has been a very good surprise, back in 2018. The pleasure of a good luxury sports watch, without the waiting list or the 5-digit price tag. While the first version of the Aikon was a versatile, retrained model, Maurice Lacroix has decided to introduce a second, bolder, sportier iteration, […]
At Baselworld 2018, Maurice Lacroix surprised us by presenting its own (accessible) vision of a luxury sports watch. This watch, named Aikon, bears most of the necessary elements of the genre, yet for a fraction of the price commanded by those of the “Holy Trinity” – exclusivity and high-end finishings apart. Aware that these watches […]
Summertime and the livin’ is easy… As the holiday season is fast approaching, it’s all about making your style cool and effortless, but also having watches that can survive adventures (a splash of mojito, perhaps?). To help you out, we have rounded up 5 watches that will make great daily beaters for sunny days, without […]