The Maurice Lacroix Aikon is one of the most successful collections of the Saigne-Légier-based manufacturer. This accessible take on the popular steel luxury sports watch reflects the brand’s strategy to offer an excellent watch price-to-value ratio. New in the collection and together with the Fine Watch Club (FWC), Maurice Lacroix has just released a limited-edition Aikon […]
Today, MONOCHROME’s technical editor Xavier Markl is in Saignelégier, Switzerland, with Maurice Lacroix. With its “Masterpiece” collection, Maurice Lacroix unveiled several watches with unconventional displays of the time. Think about the surprising Roue Carrée watch, with its small seconds actuated by a square wheel, or the Mysterious Seconds watch, with its floating, non-mechanically linked seconds […]
We all know that a watch is probably a man’s most important accessory (with its wedding ring). It reflects his personality, his way of life, it must comply with the situation and his wardrobe. There are, of course, no rules but admit that a dive watch won’t be the best option for a night at […]
We all know that a watch is probably a man’s most important accessory (along with his wedding ring). It reflects his personality, his way of life, it must comply with the situation and his wardrobe. There are, of course, no rules but you’ll admit that a dive watch won’t be the best option for a […]
The introduction of the Aikon collection has been a very good surprise, back in 2018. The pleasure of a good luxury sports watch, without the waiting list or the 5-digit price tag. While the first version of the Aikon was a versatile, retrained model, Maurice Lacroix has decided to introduce a second, bolder, sportier iteration, […]
At Baselworld 2018, Maurice Lacroix surprised us by presenting its own (accessible) vision of a luxury sports watch. This watch, named Aikon, bears most of the necessary elements of the genre, yet for a fraction of the price commanded by those of the “Holy Trinity” – exclusivity and high-end finishings apart. Aware that these watches […]
Summertime and the livin’ is easy… As the holiday season is fast approaching, it’s all about making your style cool and effortless, but also having watches that can survive adventures (a splash of mojito, perhaps?). To help you out, we have rounded up 5 watches that will make great daily beaters for sunny days, without […]
Presented ahead of Baselworld 2019, the Maurice Lacroix Aikon Venturer is a fortified/sportier version of the Aikon, the brand’s affordable take on the steel luxury sports watch. Fitted with a unidirectional rotating bezel, it aims at offering a combination of functionality and style shifting the model’s focus to a more adventurous aesthetic. The launch of […]
With the Swatch Group gone from Baselworld 2019, the “Value Proposition” category, meaning watches under EUR 2,500, has been seriously affected. Brands like Tissot, Mido, Hamilton or Longines usually perform well in this segment. Nevertheless, this doesn’t mean we haven’t seen some cool things at Baselworld this year (and around the fair too). Here are […]
The Maurice Lacroix Aikon has been around for a couple of years in various guises. This sporty model is an attractive package, to be considered as an affordable alternative to the high-end luxury sports watch. With the Venturer, Maurice Lacroix is taking the Aikon into different territories, shifting its focus on a sportier, more adventurous […]