Mercer Watch Co. is an American microbrand that I’ve been following for a couple of years now. I recently reviewed its Lexington Chronograph and was impressed by the aesthetics and overall quality for the price. Although it has a Seagull ST1901 hand-wound movement from China, Mercer assembles, regulates and tests each one in-house and this particular […]
It’s not hard to find a chronograph in any price range as just about every watch brand offers one (or many). I’m somewhat picky when it comes to chronographs and tend to like more unique pieces like the Longines Avigation BigEye or Junghans Meister Chronoscope Terrassenbau Limited Edition, and pass on the garden-variety. It’s no secret that there’s an exploding population of microbrands throughout Europe and North America that are undercutting established brands’ prices with Kickstarter campaigns and online-only storefronts. Watches like the Aqua Compressor Endeavour from Farer Universal and Ticonite from ORLO Watches prove that modern technology, a talent for design and mass-produced, high-quality movements have levelled the playing field to a large extent, especially in the sub-USD 2,000 market. Mercer Watch Co. is an excellent example of this and has a well-designed chronograph with a column-wheel movement, and an impressive price to match. Let’s take a closer look at their Lexington Chronograph.