The Bōken Nomad combines grade 2 titanium and a Swiss-made movement

boken nomad featureLike many new microbrands, Bōken was created from a desire to do good in an industry that has only recently become interested in conservation efforts, alongside making great watches, of course. Built with a brushed titanium case and housed in a contemporary cushion shape, the Bōken Nomad takes a premium position within the microbrand realm by … Continued

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5 of the best microbrands

In my opinion, microbrands are one of the best things to happen to an often conservative watch industry. The trend of enthusiasts leveraging the power of subcontracted production at a smaller scale has brought watch fans some truly original designs, as well as ones that recall vintage favourites that are out of reach to the … Continued

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Microbrand dealbreakers: Don’t make these mistakes when launching your new watch

Some microbrands just get it. Their designs are elegant, their execution flawless, their carefully chosen components top-notch, and their customer experience first-rate. But for every Baltic, Brew, or Boldr, there are scads of ill-conceived releases that, for one reason or another, can cause my eye to twitch uncontrollably. A handset that’s all wrong. An off-putting … Continued

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The post Microbrand dealbreakers: Don’t make these mistakes when launching your new watch appeared first on Time and Tide Watches.